Director of Sales and Marketing

Job Description

Job Description

Purpose

To manage the Marketing and Leasing functions within the community enabling it to reach and maintain an acceptable stabilization rate. The Marketing / Leasing Director shall carry out aggressive marketing and leasing activity resulting in an acceptable number of move-ins according to market conditions and agreed amount.

Essential Functions

Job Functions

• Assist with the development and implementation of a comprehensive and innovative marketing plan.
• Meet and Exceed all Sales metrics regarding lead development, inquiries, and closing ratios
• Set and meet goals in consultation with the Executive Director and designated other community staff.
• Maintain accurate and complete up to date Leasing and marketing records – Reporting, Daily activity in Vitals.
• Maintain an appearance and grooming level to reflect our professional standards.
• Prepare all contract documents accurately, completely and process in the proper manner.
• Practice the highest standards of ethics, honesty and accuracy in describing our programs, policies and procedures.
• Be current on industry trends and local competition. Update competitive analysis quarterly.
• Maintain accurate and up to date unit inventory records
• Strive continuously to improve selling techniques and contribute to overall philosophy of our marketing programs
• Train all appropriate on-site staff in Leasing and Sales – Process any techniques.
• Monitor daily that all rooms are in “ready condition” to show timely follow-up on every lead.
• Initiate and follow through on all apartment modification requests.
• Ensure that related marketing expenses are within budget.
• Develop and implement a sound community awareness program (churches, groups, organizations, civic leaders, etc.).
• Review and approve all marketing bills to be paid.
• .Assist with the placement and development of local advertising.
• Participate as a Manager on Duty during assigned week-ends.
• Any other tasks, assignments, projects or requests as deemed by management.
• Responsible for coordination of new move-ins.
• Assist with the placement and development of local advertising.

Qualifications