Digital Marketing Specialist

Job Description

Job Description

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20 / 20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

This position will be based in our 605 3rd AV New York office.

This role combines technical expertise in email marketing with analytical skills to optimize campaign performance and drive conversions. It also requires project management to make sure digital campaigns are executed in line with SLAs and that cross-functional coordination supports successful campaign deliver.

Key Responsibilities

Email Marketing Strategy & Execution

• Design comprehensive email marketing campaigns adhering to best practices
• Optimize email content, CTAs, formatting, and pre-headers to maximize engagement
• Determine optimal send times based on audience behavior and data analysis
• Manage and maintain the email marketing calendar
• Monitor email frequency to prevent subscriber fatigue
• Execute email campaign activation and ensure timely delivery
• Act as a consultative partner to stakeholders — proactively advise, guide, and communicate email marketing best practices, share what “good” looks like, and make recommendations informed by data insights and campaign learnings
• Liaise with the Marketing Automation and Segmentation teams and provide support with QA as necessary

Performance Monitoring & Optimization

Digital Marketing Integration

What Success Looks Like

Strong collaboration and alignment between the Brand and Digital Marketing teams.

Qualifications

Required Skills & Experience

Technical Skills

Desired Qualities

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Benefits include :

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.