Social Media Specialist

Marshall & Sterling Insurance, a premier independent insurance agency with over a century of service, is looking for a Social Media Specialist to join our dynamic Marketing and Advertising team. This role is pivotal in enhancing our brand's presence across various social platforms. As a Social Media Specialist, you will be instrumental in creating engaging content, driving social media strategies, and developing campaigns that align with our corporate mission and values. This position offers an exciting opportunity to amplify our reach and deepen our connection with clients through innovative social media practices. Develop and implement social media strategies that align with the company?s goals. Create engaging, creative, and innovative content for regularly scheduled posts to enlighten audiences and promote brand-focused messages. Monitor analytics to identify viable ideas and strategies that engage existing users and attract new followers. Manage all company social media accounts management. Collaborate with Marketing, Sales, and Product development teams to align social media strategies with business goals. Stay up-to-date with the latest industry and digital media trends. Interact with followers and potential customers by communicating and answering questions through the company's social pages. Proven expertise in managing LinkedIn, Twitter, Facebook, and Instagram. Experience with content management systems, keyword research tools, and social media marketing applications. Strong understanding of social media KPIs, web traffic metrics, and SEO strategies. Excellent written and verbal communication skills. Ability to deliver creative content ideas. Familiarity with online marketing strategies and marketing channels. Medical Insurance Dental Insurance Vision Insurance Life Insurance 401k Medical Insurance Dental Insurance Vision Insurance Life Insurance 401kaa415a4b-8b21-40fc-a65c-70d2b25ca29a