Marketing Communications Specialist

Position Description

At a Glance

Legrand  has an exciting opportunity for a  Marketing Communication Specialist to join the Data, Power and Control Team  at either Somerset, NJ or Reno, NV . Under general direction of the Marketing Manager, the  Marketing Communication Specialist  will lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, PR, and content channels to support product launches and key initiatives. It requires strong cross-functional collaboration with Product, Sales, and Marketing teams, while managing campaign performance, budgets, digital tactics, and media strategy. The position also oversees content development, digital event coordination, SEO / SEM efforts, and public relations to drive brand awareness and business growth. The Marketing Communication Specialist as with all members of the Legrand Team, is expected to promote a positive attitude, demonstrate initiative, professionalism, personal awareness, integrity, and exercise confidentiality.

What Will You Do?

• Campaign Planning, Development, Project Management, and Leadership - Plan, develop, project manage, execute, analyze, and present on all stages and aspects of various marketing communication campaigns, including product launches, public relations, digital marketing, digital events, social media, and online media.
• Lead Cross-functional Collaboration and Communication : Work closely with key stakeholders from Product Management, Product Marketing, Marketing, and Sales Teams to lead efforts in bringing products, initiatives, or ideas to market and achieving key business objectives.
• Campaign Performance Tracking, Reporting, and Optimization : Establish a review cadence for each major campaign and initiative to analyze performance and provide recommendations for optimization based on past results and future objectives.
• Media Budget Coordination and Optimization : Select vendors and tactics as well as manage monthly expenses to ensure budget goals are met without waste or underutilization.
• Content / Asset Development and Promotion : Lead or support (utilizing primary or secondary sources) the creation of various content types aligned to brand standards. Content types can range from product-focused literature to promotional or educational videos, digital ads and assets, web pages, and more. Will ensure that created content is posted and promoted across multiple channels to ensure content is utilized in the market.
• Digital Media Tactic Execution : plan and execute all aspects of digital campaigns, including programming and sending email marketing campaigns, social media posts, and paid
• Search Engine Marketing : Work with Product Management, Sales, and other interested parties to capture and optimize various forms of content to improve SERP results. Will lead or assist in the setup and / or optimization of core business keywords associated with always-on or strategic AdWords and SEO campaigns.
• Social Media : Coordinate topics with Product Marketing and write content that helps to promote and launch campaigns
• Digital Event Coordination : Execute the overall event plan related to campaigns and launches to achieve strategy and adapt to digital events, such as webinars.
• Website : Works closely with the Digital Operations team to manage and update website content for the relevant marketing area.
• Public Relations : Share campaign and launch plans with the Content Development Manager to ensure thought leadership campaigns are executed in collaboration with a PR agency. Develop and implement comprehensive PR strategies. Take advantage of article opportunities. Incorporate PR into launch campaigns.
• Perform other duties as assigned.

Salary and Benefits : $60,000- $70,000

LNCA offers comprehensive medical, dental and vision coverage, as well as distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active / growing Employee Resource Group network.  LNCA is an employee-centered, growing company with tremendous opportunity

Qualifications

Required Skills

Education :  Bachelor's degree from four-year College or University with emphasis in Marketing, Communications or related field; or equivalent combination of education and experience.

Experience :  Minimum of 2 years’ experience in a marketing role. Proven work experience in Marketing Communications, overseeing projects from ideation to delivery and launch, as well as review and optimization for future growth and improvement.

Skills / Knowledge / Abilities :

Desired Competencies :

Work environment is fast-paced and priorities can shift quickly.  All employees are expected to go outside their primary responsibilities when required, and multi-task job duties on a regular basis.  While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs / ladder; balance; stoop, kneel crouch or crawl; talk, and hear.  The employee may occasionally lift and / or move up to 10 pounds and may rarely lift and / or move up to 40 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Company Info

About Legrand

Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA : LR). For more information, visit www.legrandgroup.com / en

About Legrand North and Central America

Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active / growing Employee Resource Group network. For more information, visit legrand.us

About Legrand’s Data Center Power and Control Division

The industry-leading brands of Approved Networks, Ortronics, Raritan, Server Technology, and Starline empower Legrand’s Data, Power & Control to produce innovative solutions for data centers, building networks, and facility infrastructures. Our division designs, manufactures, and markets world-class products for a more productive and sustainable future. The exceptional reliability of our technologies results from decades of proven performance and a dedication to research and development.

Equal Opportunity Employer

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