Head of Direct-to-Consumer, Hasbro Brands

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro is seeking a visionary and results-driven Head of Direct-to-Consumer (D2C) to lead our collector-focused D2C platform to new heights. This role is responsible for building and scaling a world-class D2C experience tailored to passionate fans and collectors of our most iconic brands including Transformers GI Joe Power Rangers Star Wars Marvel and more. The scope is global with focus on US and EU.

You will drive the overall strategy and vision global line plan (including growth verticals) consumer acquisition loyalty and end-to-end digital experience strategy to deliver exceptional growth and engagement. This is a unique opportunity to blend brand storytelling community building and digital commerce to serve one of the most passionate fanbases in the world.

Effective from the date that Hasbro opens its new Boston location this position will be onsite Tuesday Thursday at Hasbros new HQ location in Boston the interim this position will be onsite Tuesday Thursday at Hasbros HQ in Pawtucket RI or at Hasbros temporary location in Boston MA.

A Day In The Life :

D2C Strategy & Vision :

Define and execute the multi-year global D2C strategy for Hasbros collector portfolio. Identify opportunities for global growth across our portfolio of Hasbro developed and licensed brands

Align cross-functional teams (Brand Product Development Marketing Digital and Global Markets) around a shared vision for direct engagement with fans.

Identify and prioritize high-impact initiatives to drive customer lifetime value and margin expansion.

Drive P&L ownership for Pulse

Line Planning & Merchandising :

Lead the development of a global line plan in coordination with Brand and Product teams to ensure product exclusivity demand planning and seasonal strategies are optimized for D2C.

Leverage consumer insights and purchasing behavior to inform product mix and pricing strategies.

Identify opportunities for limited drops pre-orders bundles and premium collector items tailored for core fans.

Determine how to leverage exclusivity collectors and chase items to drive excitement

Global Rollout & Expansion :

Develop and implement a scalable phased global rollout strategy that balances localization with operational efficiency.

Partner with regional teams to support country-specific regulatory fulfilment and payment requirements.

Build business cases for market entry including demand forecasting marketing plans and customer support models.

Customer Acquisition & Growth Marketing :

Own the customer acquisition strategy across paid owned and earned channels.

Set strategy for performance marketing; Oversee performance marketing campaigns (search social affiliate influencer) to drive new customer growth at efficient CAC (TBD with Marketing team)

Collaborate with content and brand teams to amplify storytelling through the funnel.

Retention Loyalty & Community :

Create and optimize loyalty and rewards programs to deepen engagement and drive repeat purchases.

Partner with Marketing team on customer segmentation strategies and personalized communication plans using CRM email and SMS.

Build a strong fan community by leveraging social commerce exclusives behind-the-scenes content and early access offers.

Digital Experience & Optimization :

Partner with D2CaaS team to define best-in-class digital shopping experience with a focus on conversion rate optimization mobile-first UX and performance.

Partner with Product and Engineering to enhance site functionality personalization and integration with Hasbros broader ecosystem.

Partner with platform team to optimize execution

Business Management & Leadership :

Own P&L responsibility for the D2C collector business with accountability for top-line growth and profitability.

Lead a cross-functional team across eCommerce Marketing Merchandising Operations and Analytics.

Foster a culture of innovation agility and consumer obsession.

Partner with D2CaaS lead to ensure alignment between commercial goals and technical activity

What Youll Bring :

10 years of experience in eCommerce D2C or digital retail ideally with a focus on consumer products collectibles or fandom-driven businesses.

Proven track record of scaling a high-performing D2C business from strategy through execution.

Strong merchandising acumen and experience building global line plans.

Deep understanding of digital marketing customer acquisition and lifecycle marketing.

Strong leadership skills and experience managing cross-functional teams and agency partners.

Data-driven decision maker with a bias for action.

Passion for fan culture collector communities or entertainment IPs a strong plus.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

The base salary range for this position is $262600 to $394000. The hiring range will vary based on factors such as experience skills location and market conditions. Additionally employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes :

• Health & Wellness : Medical Dental and Vision Insurance
• Time Off to Recharge : Paid Vacation & Holidays
• Financial Well-being : Generous 401(k) Match
• Life & Family Support : Paid Parental Leave
• Giving Back : Volunteer & Employee Giving Programs
• Level Up Your Skills : Tuition Reimbursement
• Exclusive Perks : Product Discounts & More!

Required Experience :

Director

Key Skills

Jpa,Freight Forwarding,Investment,AC Maintenance,Data Analysis,Arbitration

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 262600 - 394000