Portfolio Marketing, Analyst Relations Manager

Overview

Summary : Meta is increasingly investing in the development of solutions for enterprises outside of our ad products, including WhatsApp Business Platform. We are looking for an experienced analyst relations manager with outbound product / solution marketing skills and familiarity with sponsorships and analyst-driven demand generation programs to help us develop two-way relationships with relevant industry analysts. This role will build and manage our global Analyst Relations program. This is a new role at Meta and this person should bring a point of view on what analyst relations can do to help us achieve our enterprise GTM goals. The role will build and maintain relationships with industry analysts (e.g., Gartner, Forrester, IDC, and others as appropriate) to effectively communicate Meta's enterprise vision, product strategy, market differentiation, and customer success stories. You will play a critical role in shaping how influential analysts perceive our company and help drive visibility and validation in key market segments. We are looking for someone who is creative, organized, and analytical to strategize and execute all types of analyst-aligned activity like briefings, inquiries, research, event and thought leadership sponsorship, contract negotiation and procurement cycles, and more. This role will require strategy, program management (including goaling and measurement), research, authoring collateral, cross-functional collaboration, and the development of product portfolio expertise.

Responsibilities

Develop and execute a comprehensive analyst relations strategy aligned with business goals and product roadmap

Manage relationships with key industry analysts covering our markets, ensuring consistent, proactive, and two-way engagement

Coordinate analyst briefings to ensure effective and timely communication of product launches, company news, and thought leadership

Prepare product experts for analyst engagements, including briefing documents, Q&A prep, and follow-ups

Develop content and collateral for briefings

Monitor analyst research and market trends to inform internal stakeholders and influence product, marketing, and go-to-market strategies

Identify and coordinate inquiries and strategy sessions with cross-functional stakeholders to inform product development and GTM strategy

Own analyst evaluation cycles, such as Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes, etc., including submission management and positioning strategy

Build internal awareness of analyst insights and perspectives by distributing research summaries and delivering internal presentations

Identify and execute on sponsorship opportunities like analyst events and thought leadership that will help us drive awareness and consideration of our enterprise portfolio in key market segments

Collaborate cross-functionally with Product Marketing, Communications, Product Management, and Executive Leadership to ensure message alignment and strategic impact

Be open to other outbound product marketing activity in between analyst cycles, such as narrative development, solution development and GTM, thought leadership, and sales enablement

Executive communications

Minimum Qualifications

BA / BS degree

8+ years of professional experience in marketing or related field

Enterprise technology experience

Track record of running successful analyst relations programs

Track record of collaborating with cross-functional / cross-org teams to drive results

Experience simplifying complex concepts and communicate effectively with different audiences (e.g. product, sales, executives, customers)

Experience contributing at both strategic and tactical levels

Project and program management skills

Demonstrated experience authoring external-facing narratives

Understanding of analyst landscape

Preferred Qualifications

Knowledgeable about business messaging or customer engagement / experience and associated analysts generally

Data analytics experience

Experience working in product / solutions marketing

Public Compensation

$128,000 / year to $186,000 / year + bonus + equity + benefits

Industry

Internet

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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