Senior Specialist, Influencer Marketing (A&F)

Company Description

Job Description

The Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. This role will be responsible for project management, strategy and optimization, managing product sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Program Management and Strategic Ownership

• Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.
• Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
• Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting
• Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single-event attendance, campaign photoshoots, and multi-day influencer trips
• Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this program
• Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.
• Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.
• Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product
• Negotiate contracts with creators, talent agencies, and new vendors

Cross Functional Partnership

• Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc.
• Collaborate with internal creative teams on casting and creator projection when appropriate/necessary
• Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs.
• Partner with other channel owners (PR, social, paid media, e-comm, etc.) to maximize the exposure of influencer content.
• Integrate program plans and deliverables into existing cross-functional processes.
• Actively participate in cross-functional marketing planning processes for total team visibility and leadership buy-in

Insights & Reporting

• Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal
• Share status and hindsights with Senior Influencer Manager, Marketing Leadership, and cross functional parties
• Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing

What Do You Need To Bring?

• Bachelor’s degree in Marketing, Advertising or related field or relevant experience
• 5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands
• 3+ years of experience with program development/management, with influencer or ambassador programs preferred
• Experience managing an external agency vendor/partner preferred
• Some existing relationships with relevant influencers expected
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Proven ability to analyze abstract data to build a comprehensive story about product or content performance
• Very strong project management skills (including timeline development/management, budget)
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together
• Strong relationship development/management and written/verbal communication skills
• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER