Communications & Marketing Manager

Marketing And Communications Manager

The purpose of this position is to develop and manage marketing and communications strategies to expand and strengthen the City's network of current and prospective events. This is accomplished by identifying issues; designing, developing, and producing communication materials; coordinating and managing press and social media releases; collecting, analyzing, and developing information and data affecting recruitment, retention, and expansion; coordinating meetings; coordinating publications and notifications; preparing and presenting materials; acting as media liaison; evaluating program effectiveness; and providing technical assistance. Other duties include maintaining records and reports; developing and preparing leads and correspondence; and managing budgets.

Coordinates public relations activities and events by producing information for publication; working with the media; identifying communications opportunities; acting as the chief public information officer and organizing news conferences; coaching staff in media responses; coordinating video, social media, and media operations; representing the City at public, social and / or business gatherings; and coordinating and hosting community events, meetings, dedications, and groundbreakings.

Manages filming and broadcasting events and items of community interests, council and board meetings.

Manages Marketing and Communications Coordinator efforts by reviewing and maintaining event analysis; developing campaigns; interviewing businesses, promoters, and prospective leads.

Manages activities with departments by developing marketing and communication strategies for events and services; preparing budgets, schedules, and work plans; managing recognition programs; participating in special events; and attending meetings.

Plans and coordinates overall media relations to enhance the City image and publish timely City information including but not limited to; press releases, press outreach, media events, media calls, videos, photography, brochures, website design and content, social media and correspondence responses on behalf of management.

Serves as the Public Information Officer for the City including crisis communications as directed by the City Manager.

Supports events retention by reviewing methodologies; conducting reviews; consolidating and coordinating marketing strategies; and implementing retention and expansion programs and events.

Performs other assigned duties.

Bachelor's Degree in Mass Communications, Marketing, Journalism, Public Relations, Advertising or other related field; Five (5) years of related work experience with at least 2 years of experience as a supervisor; Or equivalent training, education, and / or experience.

Master's degree preferred; Knowledge of City policies and procedures; Knowledge of community and specific branding programs; Knowledge of Microsoft Office Suite; Ability to work in a flexible, fast-paced environment, including some evenings and weekends; Skill in public relations, marketing, event planning, and relevant specialize software; Skill in communicating effectively both orally and in writing; Ability to establish and maintain working relationships with City administration, other employees, media personnel, and the general public.