Marketing Manager

Manage Menu & Promotion Rollouts

Analyzes guest feedback, competitive and market trends to ideate new menu items or promotional specials.

Partners cross-functionally with Ops, Culinary, Training & IT to ensure flawless execution of menu launches and promotions.

Oversees campaign creative production workstreams, ensuring a timely launch across all marketing channels.

Actively manages ops communications supporting rollouts.

Monitor campaign performance and guest insights to optimize live initiatives and inform future planning.

Publishes monthly promotional & menu launch recaps, including key sales metrics with guest and operations feedback summaries.

NRO Marketing Campaign Management

Leads the strategy, planning, and execution of all new restaurant opening marketing campaigns to drive pre-opening awareness and exceed average weekly sales targets.

Ensure all marketing elementscreative assets, signage, digital listings, paid media, and local outreachare delivered accurately and on time.

Attends openings to support grand opening promotions and media/influencer visits

Monitors post-opening sales results and traffic performance, adjusting campaign levers to drive strong early momentum with sustained sales through the initial 6 months.

Publishes consistent NRO sales scorecards to report on opening performance versus forecast.

Administer Hopdoddy Website & Digital Merchandising Screens

Owns website content deployments to support promotions & new menu items ensuring content is accurate and timely to launch schedules.

Collaborates with IT and web agency for technical & performance updates.

Executes SEO strategy, including keyword optimization, metadata updates, page structure, and content enhancements to improve organic visibility.

Monitors website analytics and proposes enhancements to improve conversion rates and organic search traffic.

Owns digital menu content & CMS programing for digital menu boards and restaurant ad screens, leveraging content to drive sales & PPA.

Accountable for publishing website & SEO scorecards

Collaborates with the full Marketing Team & agency partners to execute other PR campaigns, national activations and events.

Updates professional knowledge by participating in educational opportunities, executing competitive research & reading trade publications.

Requirements

Minimum Qualifications

Bachelor's degree in Marketing/Communications required

5 years of experience in restaurant or retail marketing preferred

Proficiency in Microsoft Office (PowerPoint, Word & Excel) & Asana (workflow management tools) required

Experience with website CMS management and Google Analytics tools preferred

Able to travel occasionally, for 1-3 nights at a time

Knowledge, Skills, and Abilities

Excellent written & verbal communication skills

Highly organized & detail-oriented

Strong project management skills; ability to handle multiple tasks in a fast-paced environment with shifting priorities

Ability to partner & interact professionally across stakeholder groups

Self-motivated to set priorities and work with limited direction while performing at an optimum level

Physical Requirements

Some lifting and the movement of moderate loads require a 30-pound lifting requirement.

Responsible for utilizing office/restaurant equipment. The effective operation of equipment requires the use of all limbs, fingers and the ability to see.

Spends approximately 20% of his/her time standing and walking swiftly; therefore, he/she must have the ability to bend, stoop, kneel, and move freely using all limbs and see at close/long distances.

Attend meetings, conferences, workshops, etc., as well as visit Hopdoddy locations, Vendors, etc.; therefore, he/she must be able to travel autonomously, possibly to other geographical locations, in inclement weather, with little to no prior notification given.

Must be able to work under a high degree of stress on a physical, mental, and emotional level; this includes performing work in a fast-paced manner and making timely decisions.