Marketing Manager Job at American Family Care, Inc. in Concord

To sell and market urgent care medical services to local businesses, physicians, and consumers. The main focus will be to grow the patient counts per day, increase the number of local businesses using our services, and brand American Family Care to the consumer through marketing and sales events.

Responsibilities Increase the total number of patients per day

Develop strategies to increase market awareness of AFC urgent care and occupational health services in the local area

Develop definitions of target markets, business opportunities, and customers through data mining, research, and experience

Represent the company through calling on local businesses, medical practices, presentations, or industry events and assume full accountability for the ongoing management of these opportunities

Other duties and responsibilities as assigned.

Create, organize and manage community events to increase local awareness.

Develop and execute marketing strategies tailored to urgent care and healthcare services.

Design and implement advertising campaigns specific for Urgent Care including DOT physicals and workers' compensation services. Utilize and manage a pipeline system to track leads, conversions, and measurable results.

Create, manage, and optimize campaigns across digital, social, and traditional platforms. Build and maintain strong community and business relationships to increase brand awareness.

Monitor and report on key performance indicators (KPIs) to measure effectiveness of campaigns.

Collaborate with leadership to align marketing efforts with business goals.

Qualifications Bachelor's degree or relevant education

Successful experience developing, implementing, and achieving results with sales and marketing strategies

Ability to conduct face to face sales appointments, cold and warm calling, including but not limited to direct-to-consumer, business, and physicians

Strong organization and communication skills

Possess the skills to be independent, motivated, and results-driven in establishing new business, following through with communication with all accounts, and being held accountable for the growth of business

Proven track record of marketing success with measurable results (portfolio or case studies preferred).

Understanding of marketing strategies specific to healthcare / urgent care (required).

Knowledge and experience in DOT and workers' comp advertising.

Medical knowledge or healthcare marketing background (preferred).

1-2 years of experience in marketing, advertising, or related field.

Skilled in using pipeline tools and CRM systems for tracking campaign performance.

Strong communication, project management, and organizational skills.

Ability to work independently under a project-based structure.

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