West Point Optical - Assistant Retail Sales Manager

Assistant Manager Position

General Function : The major responsibility of the Assistant Manager is to drive profitable sales growth through the delivery of outstanding patient experience. Assist in leading the team in a positive and productive environment, modeling exemplary patient care. Develop and maintain outstanding associate and doctor satisfaction and retention.

Major Duties & Responsibilities :

• Drive profitable store sales by fostering a patient focused retail culture.
• Attainment of plan sales goal and comp store sales growth.
• Positive comp store contribution (year-on-year improvement).
• Effectively train and develop associates to consistently provide a patient care focused experience.
• Assist in developing team of administratively skilled associates that provide support on daily operational tasks.
• Assist in developing strong professional relationships with doctors.
• Implementation of initiatives to increase number or exams and conversion of exams to sales.
• Participate in business planning and business updates.
• Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
• Ensure each store is effectively merchandised and presented according to standards as measured by :
• Execution of planogram
• Execution of visual appearance inside and outside of store (i.e., signage)
• Maintenance of overall standards (i.e. cleanliness, housekeeping)
• Associates exhibit professional presentation (i.e., attire) in accordance with company standards
• Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by :
• Ready when promised
• Remake and return percent as compared to company average
• Calls to customers to follow-up on purchases
• Maximize managed vision care relationships and sales opportunities.
• Execution of operational procedures :
• Safety (security system, safety information posted, fire extinguishers, door locks)
• Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)

Knowledge & Skills :

Education : Bachelor's degree or comparable experience in retail operations.