Program Director, Partnership Marketing

Position Summary :

In the position of Director, Partnership Marketing, you will be responsible for uniting third-party brands with our largest marketing investments to create best-in-class global programs. Responsible for developing and managing a partnership framework to drive business growth and enhance Monster Energy’s brand value, requires a visionary who can blend critical thinking with hands-on execution, delivering campaigns and programming aligned with the overall brand strategy.

Essential Job Functions :

• Develop and execute comprehensive marketing plans and campaigns leveraging our largest marketing investments that drive awareness and sales of our products.
• Translate global touring property assets, strategies, and insights into actionable customer programs and business driving initiatives. Properties include but are not limited to Supercross, Motocross, SuperMotocross, UFC, Power Slap, Legacy Fighting Alliance, P1 Offshore, TGL, BIG3, Nitro Circus, NASCAR, Professional Bull Riders, Outbreak Tour, PPA, Tough Mudder, Spartan, USAC, and World of Outlaws.
• Develop marketing calendar to deliver against key moments, promotions, and campaigns targeted at key audiences that roll into larger brand calendars.
• Collaborate closely with Brand Marketing, Sports Marketing, and Music & Lifestyle Marketing to ensure alignment on product positioning, messaging, and go-to-market strategies.
• Onboard new partnerships on marketing guidelines, playbooks, standards, and ways of working.
• Develop retail marketing strategies leveraging our largest marketing investments to drive brand affinity, customer engagement and demand.
• Collaborate with Regional Marketing, Shopper Marketing, and the sales force to ensure successful annual planning and consistency with brand strategic guidelines. Partner on retail support needs, helping teams build custom programs around our key pillars, categories, and touring properties including localizing messaging and exclusive retailer campaigns.
• Manage multiple logistical tools (pass-through trackers, promoter action items, account lists) to ensure accurate and timely execution of key programs and deliverables.
• Gather consumer insights through quantitative and qualitative data sources, using both formal and informal, scrappy approaches. Translate data into actionable insights that optimize marketing. Actively gather, analyze, and present business performance assessments for each touring property. Share at the conclusion of each season or more frequently depending on business or campaign need.
• Provide authoritative specialist advice to leadership on the design and implementation of programs as well as change initiatives. Drive strong mentorship and support internally within the company and be a leading voice and support source for our external partners. Develop and incorporate training programs for Shopper and Regional Marketing to increase productivity and ensure marketing assets are leveraged to their fullest extent.

Position Requirements :

Base Salary Range : $96,000 - $128,000 annually

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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