Senior Director, Marketing and Engagement - Ranger Rick Brands

Senior Director, Marketing and Engagement - Ranger Rick Brands

Join to apply for the Senior Director, Marketing and Engagement - Ranger Rick Brands role at National Wildlife Federation

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state / territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change.

The Senior Director, Marketing and Engagement - Ranger Rick Brands will drive revenue growth for Ranger Rick Brands—including magazine subscriptions and book clubs—through multi-channel marketing and sales campaigns. This strategic, hands-on leader will oversee a team of three, manage key external vendors and partners, and report to the VP of Ranger Rick Brands and Engagement.

PRINCIPAL DUTIES

• Lead the development and execution of strategic marketing plans to drive acquisition, renewal, and auxiliary revenue streams across all Ranger Rick products.
• Direct the team to create compelling go-to market pricing, offers, and bundles for magazine subscriptions, book clubs, and new products.
• Develop and manage marketing, sales, and new business operations, including steering the marketing budget and individual business line P&Ls.
• Deliver weekly, monthly, annual and ad hoc reporting on marketing campaign performance, orders, source and channel attribution, trends, and conversion rates.
• Conduct routine assessments of lead generation, customer acquisition, customer renewals, promotions, and customer database management to ensure data security, integrity, and accuracy.

COLLABORATION AND TEAM BUILDING

CHANNEL MARKETING AND CAMPAIGN STRATEGY

VENDOR AND PARTNER MANAGEMENT

INNOVATION AND GROWTH

MISSION AND IMPACT

QUALIFICATIONS

COMPENSATION AND BENEFITS

The salary range for this position is $100,000 - $120,000, commensurate with experience. We offer a comprehensive benefits package, including paid time off, unlimited wellbeing time, 11 holidays, low-cost health, dental, and vision insurance options, therapist available at no cost, pet insurance, and discount perk program.

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