Specialist Social Media

The Social Media Specialist will be responsible for social media management for a group of Boyd Gaming properties and brands as well as applicable restaurants arenas and events centers. Property assignments are fluid and subject to change however this usually includes 3-5 properties or brands and their venues.

This person will be the liaison between the digital marketing team at shared services and the on-site marketing teams. They will work creatively to plan and create content to improve engagement increase followers and create business leads. Boyd Gaming views each of its restaurants arena and sister properties as guests so this person must have excellent guest service skills to be a successful liaison for our venues. This is a 24/7 role requiring evening weekend and some holiday attendance at events and emergency support.

Boyd Gaming values creativity engagement and excellent guest service. If you are passionate about social media and enjoy a dynamic work environment we encourage you to apply.

• Create and curate social media calendars (Facebook X LinkedIn and Instagram) for each property and/or brand that follows social media best practices.
• Capture photography and video content at each property utilizing provided equipment including a work phone Mirrorless camera gimbal microphones and lighting kit.
• Identify social media trends and insights to create strategic recommendations for properties brands and venues.
• Collaborate with the shared services digital media and social engagement teams to establish KPIs best practices content calendars and advertising campaigns.
• Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia.
• Conduct social reporting to analyze social performance incorporating actionable insights into future content decisions.
• Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director.
• Propose advertising recommendations and campaigns based on performance providing actionable insights and creative direction.
• Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives.
• Attend events and functions with a varied schedule e.g. evenings and weekends to provide social media support.

Qualifications :

• Bachelors in Business Marketing Communications Public Relations or equivalent work experience.
• Experience with online marketing including social media management reputation management and online advertising.
• Casino/travel/hospitality industry experience a plus.
• Must be detail-oriented with excellent communication and writing skills.
• Experience with Sprout Sprinklr Canva Adobe Creative Suite CapCut Medallia (or similar tools) is preferred.
• Due to the creative nature of this position a portfolio of work is highly encouraged to be submitted along with your application however not required. Ability to work independently and manage multiple priorities. Local travel required between Boyd properties. Access to reliable transportation required to meet schedule and unforeseen business needs.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Remote Work :

No

Employment Type :

Full-time

Key Skills
Marketing,Photography,Facebook Advertising,Hootsuite,Social Listening,SEO,Web Design,Adobe Photoshop,Social Media Management,Copywriting,Wordpress,Writing Skills
Experience: years
Vacancy: 1