Marketing Specialist (Plano)

Job Title : Specialist, Marketing

Reports to : Senior Manager, Marketing

Summary

Responsible for driving the commercial, clinical and / or new marketing activities and requirements of the portfolio of products that they have been assigned to in the Legacy business. This person will be the primary commercial and / or clinical lead for the portfolio of products / programs under their care, with partnership and collaboration with other ARKRAY business groups.

Duties and Responsibilities

• Develop and execute comprehensive sales and marketing strategies and tactics to build the ARKRAY brand as well as conduct margin analysis, industry / market research, and in-life performance measurements.
• Develop, define, drive and supervise the generation of clinical evidence for ARKRAYs product lines (e.g. poster development, white papers, case studies, presentations, clinical projects / partnerships.)
• Act as the clinical relationship manager during the execution of key clinical studies.
• Create formal business cases and product descriptions and work as a facilitator between the various internal organizations to ensure product policy and processes are negotiated, documented, and executed accurately.
• Develops pricing, pricing changes and manages tariff updates in partnership with Legal & Regulatory.
• Project management of all product development / integration / launches / changes throughout implementation. Inclusive if support materials, commercialization and product training.
• Provide market insight and liaise with R&D, Regulatory and Operations Departments to drive new product development to exploit niche markets and developing market trends.
• Fosters relationships with Key Opinion Leaders at the local, regional and national level in all relevant fields. Use the relation to identify and develop speakers / advocates for ARKRAY products.
• Creates medical and scientific marketing, promotional materials, sales collateral and programs that drive awareness, exposure and affinity to the ARKRAY technologies.
• Manage the CE / CEU / CE programs sponsored by ARKRAY.
• Provide input and advice in their expert filed to all internal and external stakeholders.
• Perform literature searches and prepare key publication library in conjunction with product marketing.
• This job description is not intended to be all-inclusive and the employee will also perform other reasonably related business duties as assigned be management.

Knowledge and Skills

ARKRAY is an Equal Opportunity Employer : minorities, women, veterans, and individuals with disabilities.