Group Director, Product Marketing

Group Director, Product Marketing

Veriforce is seeking a hands-on, strategic Director of Product Marketing to lead and scale our global product marketing efforts across the US, Canada, and the UK. This is a player coach role. While you'll be building and leading the function, you'll also be the primary product marketer for key regions until the full team is in place. You'll be expected to operate both strategically and tactically - setting the vision, building frameworks, and owning execution when needed. We're looking for someone who has built product marketing teams before, understands how to scale, and thrives in a high ownership environment. You should be comfortable crafting messaging, launching features, enabling sales, working with design and UX, and partnering with product to shape narratives - all while laying the foundation for a scalable, best in class function. You'll take immediate ownership of product marketing for the US and play a critical role in shaping how we operate globally. While we currently have a PMM in Canada and may have someone in place for the UK by the time you join, team structure is still evolving and you'll be central to helping assess talent, define regional support needs, and shape how we scale. If you're energized by wearing multiple hats while building the foundation of a high-performing global function, this is the opportunity for you.

What That Means Day-To-Day

Player-Coach Execution

• Lead and develop our regional product marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
• Set the strategic direction, lead by example, and stay deeply involved in day to day execution.
• Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
• Provide hands on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.

Global Product Marketing Strategy

• Set the global vision and roadmap for product marketing - with structure, scale, and clarity.
• Build a repeatable, high impact function that aligns with GTM and product priorities.
• Hire, develop, and lead a high performing, geographically distributed team over time.

Messaging, Positioning, & Content

• Translate complex product capabilities into clear, compelling messaging tailored to personas and industries.
• Write and oversee content across touchpoints - including in app, web, sales decks, newsletters, and more.
• Partner with UX/design to bring product stories to life in ways that engage and educate.

Go-To-Market Execution & Launches

• Lead product and feature launches - from planning through execution - ensuring consistent communication and cross-functional alignment.
• Create and maintain a scalable launch playbook and GTM toolkit.

Enablement & Buyer Journey Support

• Build materials that enable GTM teams to confidently position and sell - battlecards, one-pagers, talk tracks, demo narratives, etc.
• Lead enablement sessions and support teams through complex product updates or launches.

Competitive & Market Intelligence

• Establish a clear view of the competitive landscape and position Veriforce effectively.
• Partner with internal teams (Product, VOC, Analytics) to continuously refine messaging based on feedback and performance.

Cross-Functional Leadership

• Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
• Drive alignment and feedback loops that improve how we bring products to market.

What Success Looks Like

• Strategic clarity and a documented product marketing foundation are in place.
• Major launches are executed smoothly, with consistent messaging and strong adoption.
• GTM teams are enabled and confident in the tools and messaging you've delivered.
• Messaging is landing - because you're measuring, testing, and refining.
• Product updates are timely, consistent, and well communicated across channels.
• A thoughtful hiring and scale up plan for the PMM team is in motion.
• You've built trust and strong working rhythms with Product, Marketing, Sales, and VOC and Analytics teams.

What You'll Need To Be Successful

7+ years in B2B SaaS product marketing, with 3+ years in a leadership or team-building role.
Experience both setting strategy and executing as a hands on marketer.
A track record of building or transforming a product marketing function - ideally globally.
Strong communication skills - able to write crisp messaging and adapt across formats and channels.
Deep understanding of GTM processes, sales enablement, and customer engagement strategies.
Ability to measure impact and iterate based on performance and feedback.
Cross functional leadership and collaboration skills - you know how to rally a team and get things done.
Industry experience in safety, compliance, workforce management, or operational risk in industrial sectors (e.g., energy, utilities, food & bev, construction, or chemicals) is required.

What You'll Get In Return

We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else!

Personal Health & Wellbeing

• Integrated mental health & wellbeing support
• Vacation starting at 3 weeks
• Wellness Days & Annual Giving Day an extra to give back to yourself or your community
• Comprehensive medical and dental coverage
• End of the year, company-wide shut down for you to relax and recharge

Future Planning

• LinkedIn Learning License for upskilling & development

Interested but don't feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.

Veriforce-Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What You Can Expect If You Apply:

• A response to your application within 15 working days
• An interview process consisting of:
• An initial discovery call with the recruiter
• A first stage interview via Microsoft Teams
• Additional interview with the stakeholders you'll be working with closely in the role

We're keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

About Alcumus

What We Stand For:

• Be a team player working collaboratively and being consciously inclusive with your colleagues
• Be brave sharing your ideas, challenging the status quo, and taking responsibility for the part you play
• Know your stuff continuously developing your skills and expertise, with the support from our many learning offerings
• Enjoy the journey contributing to a positive working environment that enables you and everyone around you to be at their best

Equal Employment Opportunity

We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation/adjustments during the interviewing process,