Marketing Manager - Southeast

Job Description

Marketing Manager - Southeast

Hybrid-based position, ideally located within central Alabama (driving distance to Birmingham, AL)

Advance Local seeks a Marketing Manager to join our B2B marketing team as we continue to grow and innovate throughout the Southeast supporting the Alabama Media Group team.

The Marketing Manager will take a systematic approach to marketing strategy under the direction of the Marketing Operations leader. The ideal candidate will have a mix of creative, analytical and leadership skills. You should be able to "feel" what's right while looking to data and numbers to guide the way.

In this role you will be strategic and fully versed in all aspects of campaign development and key success metrics; able to determine ROI metrics and analyze those results. Your work will be critical to developing B2B marketing strategy.

You will :

Partner with Southeast sales leadership to design and execute integrated lead generation strategies that drive measurable revenue opportunities.

Develop and implement brand awareness campaigns to elevate Advance Local and Alabama Media Group across the Southeast, including support for high-visibility conferences and initiatives.

Oversee planning and execution of regional B2B conferences and exhibitions, including messaging, creative assets, booth logistics, SWAG, and promotional campaigns across email, digital, and social channels.

Concept, write, and produce compelling marketing assets tailored to Southeast regional and specialty brands.

Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.

Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.

Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.

Contribute to a culture of innovation by bringing fresh marketing ideas and testing new approaches to audience engagement.

Our ideal candidate will have the following :

Bachelor's degree in marketing, communications or related discipline required

Min 5 years' relevant marketing experience required with an emphasis on digital marketing

Experience managing and developing teams

Experience with Email marketing required

Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments

Experienced in using various media to effectively reach audiences (e.g. social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services

Understanding of B2B digital strategies, products / services, product positioning and strengths / weaknesses

Be a creative thinker, but also play a hands-on roll to execute the details themselves.

Exceptional writing, presentation, project management, leadership, organizational and communication skills

Strong interpersonal skills to work with all levels of management and across departments

Experience utilizing CRM software

This job requires reliable transportation to meet with co-workers or attend meetings / events.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work / life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Cloud Theory, Fox Dealer, Hoot Interactive, Red Clay Media, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.