Brand Team Lead - Sacramento, CA Market

Gorilla USA CorpSacramento, CA, US

30+ days ago

Job type

Part-time

Job description

Team Lead Position At Gorilla Energy

We're looking for a dynamic, results-driven Team Lead to manage our Sacramento market for Gorilla Energy. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence in the Sacramento metropolitan area.

Gorilla delivers great-tasting energy drinks packed with functional benefits-fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins-all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors : Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

Market Strategy Development & Execution

Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Sacramento metro area
Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, outdoor recreation areas, farmers markets, and fitness centers
Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, outdoor enthusiasts, and Farm-to-Fork professionals
Target key Sacramento neighborhoods including Midtown, Downtown, East Sacramento, Natomas, Folsom, and Roseville
Identify and capitalize on event opportunities including Sacramento State University events, community college campuses, Chico State events, American River activities, local festivals, and Sacramento's vibrant farm-to-fork scene
Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

Source, interview, and onboard Brand Ambassadors (BAs)

Ensure all team members complete required background check

Manage a team of W2 Brand Ambassadors

Train team members on Gorilla Energy product knowledge

Schedule and manage team activities effectively across Sacramento's diverse communities

Inventory & Equipment Management

Manage and organize storage unit for product and promotional materials

Monitor and help maintain inventory levels at local storage unit

Coordinate restock of product and promotional items

Maintain equipment in good working order in Sacramento's varying climate conditions

Ensure proper storage and handling of all company assets

Reporting & Communication

Maintain detailed documentation of all market activities

Create and maintain an active schedule of events

Create comprehensive recaps after events

Report on market performance and provide strategic recommendations

Communicate effectively with company leadership and your BA team

Qualifications

2+ years of experience in marketing, event management, or team leadership

Strong understanding of the Sacramento metropolitan market

Excellent networking and relationship-building skills

Proven ability to develop and execute marketing strategies

Experience managing teams in a fast-paced environment

Valid driver's license with clean driving record

Knowledge of energy drink market and consumer trends

Ability to work effectively in Sacramento's seasonal climate (especially during summer heat)

Preferred Experience

Existing relationships within the Sacramento fitness, construction, outdoor recreation, or farm-to-fork communities

Experience with guerrilla marketing campaigns

Background in fitness, sports, trades, skating culture, outdoor activities, or related industries

Knowledge of Sacramento State University, Los Rios Community Colleges, Sierra College, and Chico State campuses and surrounding areas

Event planning and coordination experience

Beverage or CPG marketing experience

Familiarity with Sacramento's unique neighborhoods and demographic distribution

Experience with the Capital region's event scene including farm-to-fork festivals, outdoor concerts, and state fair

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Team Lead • Sacramento, CA, US