Product Marketing Manager, Pricing & Packaging (Contract)

Product Marketing Manager, Pricing & Packaging (Contract)

Want to help us help others? We're hiring! GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causesfor themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next seasoned Product Marketing Manager to lead a critical initiative around pricing & packaging strategy for our PLG (Product-Led Growth) and traditional SaaS products. This is a 68 month contract role focused on developing, testing, and rolling out optimized monetization strategies to support customer acquisition, expansion, and retention.

You'll work cross-functionally with product, sales, growth, business ops, data science, and customer success to evolve our pricing structure and packaging into a scalable engine for growth.

The Job

• Pricing Strategy : Evaluate our current PLG and SaaS pricing and packaging models alongside business operations. Develop recommendations aligned to customer value, ICPs, buyer personas, and revenue growth goals.
• Conduct Market & Customer Research : Lead qualitative and quantitative research to understand buyer willingness to pay, competitive pricing structures, and customer needs.
• Develop Monetization Frameworks : Build tiered pricing structures, bundling strategies, usage-based and freemium models, and transition paths across different customer segments.
• Define & Refine ICPs : Collaborate with Product and Sales to refine our Ideal Customer Profiles (ICPs), ensuring alignment with pricing strategy and market segmentation.
• Run Pricing Experiments : Design and execute A / B tests or market pilots in collaboration with product and growth teams to validate new pricing or packaging strategies.
• Drive GTM Readiness : Work with Product, Marketing, Sales, CS, and Enablement to ensure internal & external readiness for any pricing or packaging changes, including collateral, training, and customer communications.
• Project Management : Own the end-to-end execution of pricing initiatives, ensuring timely cross-functional collaboration, clear milestones, and tight coordination across teams.
• Track & Optimize : Define KPIs and measure the performance of pricing initiatives, iterating based on data and customer feedback.

You

Preferred

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The hourly pay rate for this contract position is : $69.00 - $104.00 per hour. Due to this being a contract position, this individual will not receive benefits or equity. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.