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Account Director (Iridio-Media Strategy Focus) Hybrid
Account Director (Iridio-Media Strategy Focus) HybridRR Donnelley • Raleigh, NC, US
Account Director (Iridio-Media Strategy Focus) Hybrid

Account Director (Iridio-Media Strategy Focus) Hybrid

RR Donnelley • Raleigh, NC, US
1 day ago
Job type
  • Full-time
Job description

Account Director (Iridio-Media Strategy Focus) Hybrid

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry's most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

Job Description

We are seeking a highly strategic and client-focused Account Director to lead one of our largest and most complex accounts in the telecommunications sector. This role requires deep expertise in media strategy and CRM strategy with a proven ability to drive measurable growth across highly competitive, large-scale industries.

The Account Director will act as a trusted advisor to senior telecom executives, developing integrated, data-driven media strategies that balance brand equity, customer acquisition, and retention goals. This leader must thrive in fast-paced, performance-driven environments while managing large cross-functional teams to deliver results that move the business forward.

Key Responsibilities

Client Leadership

  • Serve as the primary senior contact for a leading telecom client, cultivating trusted partnerships with executives and decision-makers.
  • Understand complex business objectives such as customer growth, churn reduction, and product adoption, and translate them into actionable media and CRM strategies.
  • Proactively identify opportunities to deepen the client relationship and expand agency services.
  • Champion client satisfaction, anticipating needs and delivering solutions that address both immediate challenges and long-term priorities.

Media Strategy

  • Lead the development of multi-channel, integrated media strategies across digital, traditional, and emerging platforms that support acquisition, retention, and upsell objectives.
  • Partner with analytics, research, and media buying teams to design data-driven approaches rooted in audience segmentation and behavioral insights.
  • Ensure strategies are innovative, measurable, and aligned with telecom-specific KPIs, lifetime value (LTV), and market share growth.
  • Deliver forward-looking recommendations that reflect industry trends, competitive shifts, and new technologies shaping telecom.
  • Advise on owned media and CRM strategies, connecting first-party audience data to paid media efforts to create a unified, personalized customer experience.

    • Campaign Oversight and Execution

  • Oversee execution of large-scale media campaigns with multiple moving parts, ensuring accuracy, timeliness, and budget discipline.
  • Monitor performance across channels and lead optimization efforts to maximize efficiency and ROI.
  • Present results, learnings, and insights in compelling formats tailored for senior leadership, demonstrating clear business impact.

    • Team Leadership and Collaboration

  • Lead, mentor, and inspire a team of account managers and strategists, fostering collaboration, accountability, and professional growth.
  • Drive alignment with creative, analytics, CRM, operations, and media buying teams to deliver seamless, integrated solutions.
  • Act as a visible leader who models proactive problem-solving, thought leadership, and strategic excellence.

    • Qualifications

    710+ years of experience in an agency environment, ideally working with telecom, technology, or other large-scale, complex clients.

    4 year Bachelors Degree in related discipline required

    Graduate Degree in data sciences, economics, analytic MBA or similar graduate degree preferred.

    10+ years of marketing strategy experience and large client relationship management.

    Proven success leading multimillion-dollar accounts with measurable impact on client growth and performance.

    Deep expertise in digital and traditional media, with fluency in advanced targeting, segmentation, and performance metrics.

    Strong financial and analytical acumen, with ability to connect media performance to business outcomes and churn reduction.

    Exceptional communication and presentation skills, with the ability to influence senior executives.

    Demonstrated leadership experience with a track record of developing high-performing teams.

    Why Join Us?

  • Lead the strategy for a top telecom brand in one of the most dynamic and competitive industries.
  • Shape large-scale, integrated campaigns that directly impact millions of customers.
  • Join a collaborative culture that values innovation, curiosity, and strategic excellence.
  • Grow your career while making a measurable impact on client success and industry leadership.
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