Digital Media Planner

Digital Media Planner

The Digital Media Planner plays a critical role in driving revenue by supporting the digital sales team with strategic, client-ready media plans and compelling presentations. This role is responsible for the development of accurate, creative proposals, both proactive and in response to RFPs, that align with client objectives and meet fast-paced deadlines. Working closely with digital marketing and integrated marketing teams, the Digital Media Planner helps design custom digital and integrated print programs, while serving as a key point of contact for clients and agencies. The position also collaborates cross-functionally with ad operations, sales, finance, and marketing to ensure seamless campaign execution. A strong understanding of site performance, industry trends, content, and emerging ad products is essential to building effective media strategies. Success in this role requires a proactive, highly organized self-starter who thrives in a dynamic environment, can juggle multiple priorities, anticipate needs, and deliver results under pressure.

Hybrid 3x a week- (Stamford) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Media Now Interactive (MNI), a division of People Inc. provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI offers a full suite of digital products and services as well as targeted integrated opportunities to efficiently and effectively reach audiences in select markets.

The Digital Media Planning team is a lean group of self-starters who take initiative, anticipate needs, and move work forward without waiting to be asked. They thrive in a fast-paced environment, skillfully balancing multiple priorities and navigating competing deadlines with efficiency and focus. Success on the team means thinking ahead, staying organized under pressure, and proactively driving solutions to deliver strong results for clients and partners.

The Role's Contributions:

1. Day-to-day support of the digital sales team through development of media plans and decks for advertising proposals. Proposals both proactive and in response to RFPs must be accurate, creative, meet objectives, and submitted on time.
2. Manage and track online campaign implementation, delivery, and optimization processes and ensure that contract revenue is fulfilled.
3. Create and update marketing collateral for proposals and sales decks. All other duties as assigned.

The Role's Minimum Qualifications and Job Requirements:

Education: Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience.

Experience: 2+ years minimum work experience preferred; ideal candidate will have 1 year minimum interactive experience and 1 year minimum strategic planning experience at an agency or with a publisher.

Specific Knowledge, Skills, Certifications and Abilities:

• Experience in digital advertising operations and campaign management.
• Sound strategic thinker with strong creative problem-solving abilities and analytical skills.
• Above average Excel and PowerPoint literacy proficiency.
• Proficient in digital media tools such as Omniture, Nielsen @Plan, Nielsen Net Ratings, ComScore, etc.
• Solutions oriented with a "can-do" attitude someone who can think creatively and strategically, has strong interpersonal and organizational skills, and has an interest in digital media and learning about a multi-media brand.
• Must be self-motivated and able to work independently as well as part of a team.
• Ability to multi-task and efficiently manage time and priorities.
• Demonstrated ability to be highly organized, have a strong attention to detail and the ability to work independently.
• Strong written skills.
• Exceptional presentation and communication skills.
• Time management, business acumen and a strong work ethic are a must.
• Creative, compelling and persuasive communication style
• Proven track record of learning new skills & products as well as thriving in a fast-paced, team-oriented environment.
• Excellent organizational, multi-tasking and problem-solving skills.
• Good customer service skills and professional demeanor.
• Self-starter who can work independently and adapt quickly to different situations.

% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

Salary: Connecticut: $45,000.00 - $51,500.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.