Product Marketing Manager

Product Marketing Manager

Location : Nashville, TN (On-site)

Employment Type : Full-time

The Role

We're seeking an enthusiastic and proactive Product Marketing Manager to drive go-to-market success and lead major initiatives, including the launch of our new platform. You'll work closely with Product, Engineering, Client Success, Sales, and Marketing to ensure our products are positioned effectively, resonate with target audiences, and contribute to business objectives. This role is ideal for someone with 3-5 years of experience who enjoys working tactically, executing strategies, and collaborating cross-functionally to support product launches, customer education, and ongoing market analysis. What You'll Do

• Conduct market research to understand audience needs, industry trends, and competitor positioning.
• Develop and refine product positioning and messaging for multiple personas and segments.
• Create and execute go-to-market plans for product launches.
• Build sales enablement materials, presentations, and competitive intelligence resources.
• Develop educational content and onboarding resources to drive adoption.
• Collect and analyze customer feedback to inform product improvements and messaging.
• Track and analyze marketing initiatives to optimize performance.
• Collaborate across teams to ensure alignment on messaging, positioning, and product initiatives.
• Identify opportunities to apply AI for content creation, competitive analysis, and campaign optimization.

Who You Are

Preferred Qualification :

Why Join Wealth Access

Our Values

Compensation

About Wealth Access

Wealth Access is the leading banking-integrated wealth platform that helps banks and wealth management firms deliver unified, intelligent client experiences. Financial institutions often face the challenge of fragmented, legacy systems that make it difficult to connect trust, brokerage, retail, and commercial banking data. Our platform solves this by integrating data into one secure, portable client record, making it accessible across the enterprise. This unified view powers wealth, digital banking, CRM, and analytics ecosystems-helping institutions accelerate digital transformation, improve advisor productivity, and drive growth in deposits and investments. Wealth Access partners with top financial institutions and technology providers to power millions of client interactions every month.