Director of Performance Analytics

A company is looking for a Director, Performance Analytics to lead the measurement and optimization of marketing performance across B2B programs.

Key Responsibilities

Develop measurement frameworks in collaboration with Demand Strategy and Marketing Data Strategy teams

Establish KPI definitions and performance benchmarks while guiding optimization strategies

Interpret campaign performance data to identify insights and inform strategic recommendations

Qualifications

8+ years of experience in marketing strategy, analytics, or performance measurement, preferably in an agency or B2B setting

Expertise in multi-channel marketing performance management and KPI development

Experience with tools such as Google Analytics, Google Ads, and Salesforce

Ability to manage teams and balance project assignments effectively

Familiarity with data validation and reporting infrastructure in collaboration with technical teams