Marketing & Communications Manager Job at Freedman Harness & Saddlery Co. in Lex

This position requires extensive equestrian experience and a deep understanding of the culture. Please, if you do not have the required experience, we respectfully ask that you do not apply.

Position Description :

Freedman Harness & Saddlery is looking for a dynamic marketer with a self-starter mindset, that can plan, oversee and deploy marketing strategy for an equestrian retail company and legacy brand.

The Marketing & Communications Manager will be responsible for the creation, oversight, and deployment of the annual marketing and communications plan for the company, including, but not limited to the following areas : digital / web / social strategy, event marketing and promotion, oversight of graphic design and deployment of print and video advertising and planning, email and DTC marketing, sponsorship coordination and fulfillment, oversight of in-house marketing / retail loyalty programs, direct mail and major print projects, and more.

The position will work directly with ownership / management to determine a monthly / annual marketing strategy that meets company goals and expectations through a cross-section of marketing strategies. The Marketing & Communications Manager will oversee branding, creative and all marketing and communications initiatives utilized by the company.

The ideal candidate for this role will have working knowledge of a cross-section of DTC marketing strategies, as well as the ability to measure success through analytics and reports. They will be an effective communicator, with leadership qualities and a high standard of excellence for the work produced. They will be a creative thinker but able to take a generational company’s brand and elevate it within the industry, without losing the equity of the brand. Equestrian industry and retail knowledge is a must. Must have at least 10+ years’ experience in marketing and 10+ years in the equestrian market. Please include in your cover letter your relevant equestrian experience.

Skills Needed :

• Adeptness at social media platforms and familiarity with Meta advertising and deployment
• Knowledge of email marketing platforms and strategies : Klaviyo, Omnisend, MailChimp, etc.
• A working knowledge of website backend and SEO marketing
• MLA standard, strong and effective writing skills
• Ability to plan, write and present marketing strategies and budgets to upper level management; along with project reports and analysis
• Working knowledge of all Microsoft and Google products
• Working knowledge of content management and project management systems (i.e. Dropbox, Trello, Slack, etc.)
• Working knowledge of AdWords and Google advertising
• Visually creative : ability to work with outside designers, videographers and vendors to uphold brand standards and create imaginative advertising and promotions
• Natural leader with the ability to oversee projects and related staff, but also able to effectively communicate with outside constituencies, agencies, as well as company leadership
• Ability to learn quickly and produce high quality work
• Project Manager Skills – this position may require you to have deep oversight of long-term marketing and print projects

Position is full-time, in house preferred or some hybrid potential.