Direct Marketing Manager

Direct Marketing Manager

Navient (Nasdaq : NAVI) helps students and families confidently manage the cost of higher education. We create long-term value for customers and investors through responsible lending, flexible refinancing, trusted servicing oversight, and decades of portfolio management expertise. Our employees thrive in a culture of belonging, where they are supported and proud to deliver meaningful outcomes.

Our Direct Marketing Manager will lead new customer acquisition through direct mail, owning the full strategy, execution, and performance of this channel. As the subject-matter expert, you'll manage everything from targeting and creative development to testing, vendor relationships, and performance optimization. You'll collaborate with marketing and data analysts to build prospect files and refine targeting methods, work with creative teams to design compliant solicitations, and partner with credit bureaus for file procurement and list optimization. This role also oversees lettershop operations, ensuring timelines and quality standards are met, and manages all personalization, proofing, and creative approvals. In addition, you'll forecast and plan new direct mail campaigns, including financial performance and cost / revenue projections. If you're detail-oriented, data-driven, and passionate about delivering impactful direct marketing programs, this is your opportunity to make a measurable impact.

Areas of Responsibility :

Channel Management

• Own the full lifecycle of our Direct Mail program for private student loans including audience targeting, creative strategy, campaign execution, and performance optimization.
• Serve as the internal subject-matter expert for all things Direct Mail, educating marketing and leadership on channel best practices, testing strategies, and growth opportunities.
• Partner with Analytics, Data Science, Risk, and Partnerships to develop targeting models and segmentation strategies that balance volume growth with credit quality.
• Lead strategic planning for seasonal campaigns aligned with private loan Peak season.

Creative Strategy and Compliance Management

Data, Targeting, and Analytics

Vendor and Budget Management

Minimum Requirements

Important Notices :

All offers of employment are contingent on standard background checks. Navient and certain of its affiliated companies are federal, state and / or local government contractors. Should this position support a Federal Government contract, now or in the future, the successful candidate will be subject to a background check conducted by the U.S. Government to determine eligibility and suitability for federal contract employment for public trust or sensitive positions. Positions that support state and / or local contracts also may require additional background checks to determine eligibility and suitability.

EOE Race / Ethnicity / Sex / Disability / Protected Vet / Sexual Orientation / Gender Identity. Navient Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.

Navient is a drug free workplace.