Principal Cross Channel Marketing Strategist, AWS Global Growth Marketing

Cross-Channel Marketing Strategy Leader

At AWS, we're looking for a highly experienced and strategic Cross-Channel Marketing Strategy Leader to join our team as a senior individual contributor. In this role, you'll be accountable for defining and presenting multi-channel strategies, evaluating channel investment mix, and optimizing performance. Your goal will be to develop cross channel sharing mechanisms, develop ways for channels to build off of one another, drive demand generation, customer acquisition, and revenue growth for AWS. This position requires a deep understanding of the digital marketing ecosystem and a proven track record of leading successful multi-channel campaigns. You will act as a senior role model and mentor to your peers, sharing your expertise, enabling cross channel team collaboration, and helping to elevate the team's overall capabilities. You'll also be a central hub for collaboration across our Integrated Demand Center, ensuring alignment and cohesive marketing efforts with campaign managers and customer experience leads. This includes determining which channels (e.g., paid search, display, email) are best suited to reach priority personas, geographies, funnel stages, and category themesbased on historical performance and customer journey requirements.

Key job responsibilities :

• Strategy Development : Design and execute a holistic cross-channel marketing strategy aligned to the company's business objectives via the integrated demand plans (IDP). This includes channel mix and strategy for each IDP as well as across IDPs.
• Channel Management : Oversee the strategy and cross channel integrations for all digital marketing channels, including but not limited to : Search Engine Marketing (SEM / PPC), Search Engine Optimization (SEO), Social Media Marketing (Paid and Organic), Email Marketing, Programmatic Advertising, Website & Content Marketing.
• Integrated Collaboration : Work closely with colleagues across the Integrated Demand Center. You'll collaborate with campaign managers to develop integrated demand plans, partner with customer experience leaders to map and optimize customer journeys, and work with content creators in the content studio to ensure content is aligned with strategy.
• Performance Analysis : Utilize data and analytics in collaboration with demand services team to measure the effectiveness of all marketing campaigns. Provide regular reports and insights to senior leadership and use data to inform future strategies. Collaborate with Data Science teams to develop and execute channel experiments to evaluate incrementality and marketing mix models.
• Channel Investment Mix : Evaluate and optimize channel mix for each campaign priority area and manage the marketing budget effectively across all channels to maximize ROI.
• Mentorship & Influence : Act as a senior role model and mentor to peers and junior team members. Share your knowledge and best practices to help grow the expertise of the team.
• Collaboration : Work closely within the demand center and across product marketing, sales, brand advertising, developer experiences, creative, and other teams to ensure a cohesive and integrated marketing approach.
• Innovation : Stay current with the latest digital marketing trends, technologies, and best practices. Identify and consolidate business requirements for marketing tech stack to improve our marketing efforts.

A day in the life

Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovatingthat's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work / Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.

About the team

The Marketing Channels team resides within the Integrated Demand Center (IDC). The IDC is responsible for designing and delivering globally scalable demand campaigns that reflect AWS's top business priorities. The Demand Center sets campaign strategy, develops and localizes core content, executes across owned and paid media channels, manages the customer journey, and tracks performance through an analytics and measurement function. The Channels team activates campaigns across digital platforms using a mix of in-house content and external agency support. Channels is accountable for defining the channel strategy, building, and launching channel-specific tactics, and optimizing performance in partnership with Demand Services. AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Basic Qualifications :

Preferred Qualifications :

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800 / year in our lowest geographic market up to $211,200 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits. For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits .