A company is looking for a Senior Demand Generation Marketing Manager to define and execute integrated demand strategies and campaigns.
Key Responsibilities
Develop and execute the quarterly demand generation strategy, aligning with marketing KPIs and revenue targets
Implement various demand generation activations, including webinars, paid media, and email nurture campaigns
Monitor campaign performance and provide data-driven insights for optimization and future strategies
Required Qualifications
At least 5 years of B2B demand generation experience in a SaaS environment
Understanding of the MarTech landscape and ability to implement new tools
Experience leveraging multiple digital channels, including paid media
Strong project management skills and ability to work independently on complex projects
Meticulously organized with the ability to work under pressure and in ambiguous environments
Demand Generation Manager • Naples, Florida, United States