Senior Product Marketing Manager Charlotte, NC

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts

• all for free. Credit Karma has grown significantly through the years : we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
• Banking services provided by MVB Bank, Inc., Member FDIC

As a Senior Product Marketing Manager, you will be driving member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio of financial wellness offerings, including credit monitoring and improvement, financial product marketplaces, and more. In this role, you will help grow Credit Karmas primary banking product - Credit Karma Money

You are well-versed in all aspects of marketing including audience insights, market analysis, competitive analysis, strategy creation, cross-functional team leadership and coordination, and program execution. You will report directly to the Associate Director of Product Marketing.

What youll do : GTM strategy :

Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies

Market, customer and competitive analysis :

Analyze behavioral metrics, market / competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams

GTM plan and program execution :

Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs

Product planning :

Collaborate with product and research teams to influence product strategy and roadmap development

Partnership and influence :

Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)

What we are looking for :

BA / BS with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred

2+ years in product marketing at a large B2C tech company

Strong experience in product marketing fundamentals : audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches

Analytical and strategic : deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results

Proven experience as a driver as well as a collaborator / influencer across strategic and tactical initiatives : able to think big but also to drive business outcomes

What we would like to see :

Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams

Outstanding communication skills to present strategies effectively to senior leadership and cross-functional teams in both verbal and written formats. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations

Highly collaborative work style; able to collaborate and influence cross-functionally

High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others

High comfort working with ambiguity, able to anticipate and adapt to shifting priorities

Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress

Growth mindset

Fintech and / or neobanking experience a plus

Benefits at Credit Karma includes :

Medical and Dental Coverage

Retirement Plan

Wellness perks

Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)

Paid Gift Week in December

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. Weve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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