Digital Analyst

Title : Digital Analyst

Employment Type : 6 month-contract with potential FTE conversion or extension afterwards

Location : Chanhassen, MN (4x per week)

Salary : 40-55 / hr

Overview :

A health and fitness client of Insight Global is looking for a Digital Analyst (Mobile Analytics) to supports the measurement, analysis, and optimization of the mobile product experience. This role focuses on turning data into insights that inform decisions about member engagement, product performance, and feature improvements. Working under the guidance of senior analysts and managers, the Digital Analyst partners with cross-functional teams to track key performance indicators (KPIs), identify trends, and provide actionable recommendations that enhance the mobile member experience.

This position is ideal for an analytically minded problem-solver who enjoys working with data, learning modern BI tools, and contributing to a culture of data-driven decision-making.

Job Duties / Responsibilities

• Collect, analyze, and interpret data related to mobile app engagement, member behavior, and feature performance.
• Build and maintain dashboards and reports using enterprise BI platforms such as Domo and Adobe Analytics.
• Track key performance metrics and help identify opportunities for mobile product optimization.
• Work closely with mobile product managers, digital marketing, and engineering teams to understand business goals and analytics needs.
• Participate in sprint planning, retrospectives, and cross-functional meetings as part of an agile analytics team
• Support data validation and accuracy checks to ensure analytics outputs are trusted and consistent.
• Collaborate with data engineering and platform teams to enhance data pipelines and reporting structures.
• Contribute to documentation of dashboards, KPIs, and analytic definitions for transparency and reuse.
• Proactively identify ways to improve reporting processes and analytic efficiency.
• Learn from senior analysts and contribute ideas to improve analytics maturity.

Minimum Required Qualifications

Preferred Qualifications :