Director of Performance Marketing

Job Description

Job Description

At Brown Haven, we are dedicated to constructing high-quality custom homes that exceed expectations. We understand that our team of professionals is our most valued asset, which is why we have brought together a group of talented individuals who embody teamwork, positivity, and a dedication to excellence. Our vision is to build 1,000+ homes per year by becoming the finest custom home builder in the U.S.A.

Director of Performance Marketing

About the Job

At Brown Haven, we take pride in being recognized as the highest-rated quality home builder in the United States by the National Housing Quality Association. We believe our greatest strength is our people — and that how our customers feel throughout their journey defines our success. That's why we're introducing a new, transformative leadership role designed to elevate the experience of every client, teammate, and community we serve.

Our vision is bold : to build 1,000+ homes per year and to be known as the premier custom home builder in America. To achieve it, we're investing in leadership that transcends operations and sales — leadership that inspires loyalty, builds relationships, and creates Raving Fans. And in today's world, that transformation begins digitally.

Director of Performance Marketing – Scaling the Digital Engine that Fuels Our Growth

Income Potential : Competitive Salary + Bonus / Incentives

Location : Alpharetta, GA (Hybrid) | Type : Full-Time

Digital Leadership That Drives Connection, Growth, and Impact

At Brown Haven Homes, marketing isn't just a department – it's the growth engine of the company. We're seeking a results-driven, highly analytical Director of Marketing to lead our digital strategy, campaigns, and performance marketing efforts across all platforms.

This role is all about execution, optimization, and measurable impact. From SEO and SEM to Google Ads, HubSpot automation, and conversion analytics, you'll architect and oversee a digital ecosystem that generates high-quality leads, nurtures relationships, and accelerates sales performance.

You'll partner closely reporting to our President to ensure that every campaign, click, and conversion supports our mission to make Brown Haven Homes the most trusted and desired custom home builder in America.

Mindset of a Top Performer :

• Digital-First Thinker : You see the web as the new front door of the homebuilding experience.
• Data-Driven Marketer : You're fluent in analytics and guided by numbers, not guesswork with extreme expertise in Google and Meta ecosystems
• Strategic & Agile : You balance long-term growth strategy with real-time optimization.
• Results-Obsessed : You measure success in clicks, leads, conversions, and ROI — not impressions.
• You Act NOW : You execute quickly, test often, and learn continuously.
• Positive Energy Only : You inspire confidence and collaboration across every team you touch.
• You Care More : You take ownership of outcomes and go the extra mile to create raving fans.

Playbook for Success :

Why Brown Haven Homes?

We Care More

Comprehensive Benefits Package

Your Competitive Edge :

Ready to Help Scale the Digital Engine Behind Brown Haven's Growth?

We're redefining what marketing leadership looks like in homebuilding. Our Director of Performance Marketing owns lead generation, conversion optimization, and the systems that turn interest into qualified pipeline. If you're ready to architect high-performing campaigns, tune funnels, and prove ROI with data, we want to meet you.

📌 REQUIRED ADDITIONAL STEP : Please email our Senior Recruiter, Camden Mayer, at cmayer@brownhavenhomes.com. Subject Line : "My Digital Growth Playbook" In the body of your email include your resume and answer this question, "We have a specific target of MQLs per period and our current CPA is 30% higher than it needs to be for us to hit our goals – assume a split of 80% Google and 20% Meta (retargeting & other) what levers do you look at and how do you diagnose and test down to the desired blended CPA?"

At Brown Haven Homes, we impact lives by building great homes with and for amazing people .

Character Traits :

Buy into the BH culture of values, why, & vision are foundational to success. Traits that succeed at BH include a "Do it Now" attitude, an attraction to meaningful work & relationships through radical truth & radical transparency, a strong work ethic, positive thinking, integrity, and Intelligence.

BH Cores Values :

BH Why : Impact lives by building great homes with and FOR amazing people.