Job Description
Job Description
Ecommerce Lead – Sustainable Footwear Brand
- ???? Location : On-Site (Austin, TX)
Are you passionate about next-level ecommerce operations, performance, and digital commerce strategy? Join a purpose-driven footwear brand that’s rooted in health, sustainability, and bold innovation.
About the Brand
This forward-thinking footwear brand designs minimalist, sustainable shoes that promote natural movement while championing environmental responsibility. With a growing community of advocates and a mission to reconnect people with nature, they’re scaling their DTC presence and digital commerce operations.
The Role
As Ecommerce Lead, you’ll own the on-the-ground execution and strategic direction of the brand’s ecommerce business from the Austin headquarters. You’ll balance hands-on management with long-term vision—optimizing UX, driving conversion, scaling revenue, and ensuring the digital storefront reflects the brand’s mission at every touchpoint.
What You’ll Do
???? Lead Online Sales – Own P&L, revenue goals, and growth trajectory for ecommerce???? Optimize the Site – Analyze user behavior, A / B test flows, manage UX / UI improvements, and drive conversion rate optimization???? Merchandising & Catalog – Oversee product launches, site merchandising, inventory prioritization, and seasonal assortment strategies???? Data & Analytics – Monitor key ecommerce metrics (AOV, LTV, CRO, retention), generate insights, and refine strategies accordingly???? Cross-Functional Collaboration – Work with marketing, creative, product, and operations teams to align site strategy with campaign, launch, and supply chain needs???? Team & Process Management – Manage and mentor the ecommerce team, refine processes, and scale operationsWhat You’ll Bring
️ 5–7+ years in ecommerce management or digital commerce roles (preferably in DTC, retail, or apparel / footwear)️ Proven experience driving revenue growth, conversion optimization, and site performance️ Strong analytical skills and comfort working with data, dashboards, and KPIs️ Experience with ecommerce platforms (Shopify, Magento, or similar)️ Excellent cross-functional leadership and communication skills️ Bias for action, strong problem-solving skills, and ability to thrive in a fast-paced environment️ Passion for sustainability, wellness, and mission-led brandsWhy Join?
???? Be a key driver of ecommerce growth for a mission-first footwear brand???? Grow your impact from the Austin hub, plugged into operations and brand strategy???? High-visibility role with opportunity to shape digital growth and innovation???? Work with a values-aligned team redefining sustainable footwear