Home Improvement Financing Program Marketing Manager

Home Improvement Financing Program Marketing Manager

At Regions, the Home Improvement Financing Program Marketing Manager supports and aids efforts to launch new strategic partnerships by working in conjunction with all internal and external stakeholders to assist in the creation of comprehensive plans based on the profile and goals of new program sponsors.

Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.

Primary Responsibilities

• Develops an understanding of the strategic business partner's goals, challenges, value proposition, product line, distribution model, sales organization, internal communication process and conferences, dealer network profile, as well as the overall program's potential
• Assists the new program launch process for approximately the first fifteen months after the program sponsor agreement was executed
• Supports new program launch plans and tactics
• Helps the Relationship Manager gain approval and "buy-in" from all internal and external stakeholders
• Facilitates and aids weekly meetings with key internal and external stakeholders to provide performance status updates, plans upcoming launch activities, and develops strong relationships that deliver expected results
• Coordinates production of all launch-related marketing and training assets
• Ensures that all delivery deadlines are met
• Develops program launch templates
• Establishes performance metrics to gauge program launch success that are consistent with program performance expectations
• Supports the product marketing manager and assigned Relationship Manager to ensure a plan is in place to continue program growth after the initial launch plan is executed

Requirements

Preferences

Skills and Competencies

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

Job Range Target : Minimum : $91,162.50 USD Median : $122,340.00 USD Incentive Pay Plans : This job may participate in an annual discretionary bonus plan.

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.

Salt Lake City, Utah

Equal Opportunity Employer / including Disabled / Veterans