Demand Generation Manager

Job Description

Job Description

About Us

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.

Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.

The ideal candidate for Virtuous embodies our values by :

Asking questions with a spirit of curiosity

Giving feedback freely with candor & grace, welcoming it in return

Displaying a passion for philanthropy and technology

Serving with joy. Everyone is willing to make the coffee!

Celebrating the wins & milestones of others

Assuming good intent & demonstrating trust in others

Pursuing relationships with people different from themselves & creates space to be human

Find our core values & more here .

Responsibilities

Campaign Execution & Optimization

Execute integrated marketing programs across digital, email, paid media, ABM, events, and webinars.

Manage day-to-day campaign operations including asset creation, campaign setup, launch, monitoring, and optimization.

Collaborate with content, product marketing, and design to ensure messaging and creative align to target segments and personas.

Continuously test, measure, and optimize campaigns for engagement, lead quality, conversion rates, and ROI.

Operate with a growth mindset : build and scale playbooks, but also be comfortable scrapping what doesn’t work and rapidly testing new channels, messaging, and formats.

Lead & Pipeline Management

Support execution of programs that move leads through the funnel — from awareness to opportunity to closed-won.

Work closely with SDR and Sales teams to ensure alignment on lead qualification, follow-up, and conversion strategies.

Partner with Marketing Ops and Rev Ops to monitor lead flow, routing, and scoring to maximize pipeline impact.

Provide regular reporting on campaign performance, pipeline contribution, and recommended adjustments.

Leverage AI tools, predictive analytics, and automation to improve targeting, personalization, and campaign efficiency.

Collaboration & Alignment

Support ABM initiatives with personalized campaigns for named accounts and key verticals.

Partner with Field Marketing to amplify event-driven pipeline opportunities with digital campaigns.

Collaborate with Paid Media to optimize SEM, paid social, and retargeting strategies.

Maintain strong alignment with Sales to ensure marketing efforts directly accelerate revenue outcomes.

You Must Have

3–5 years of experience in demand generation, revenue marketing, or growth marketing in a B2B SaaS environment.

Proven track record executing multi-channel marketing campaigns that drive measurable pipeline and revenue impact.

Hands-on experience with CRM and marketing automation platforms (HubSpot preferred).

Familiarity with ABM platforms and paid media channels (LinkedIn, Google Ads, retargeting, etc.).

Strong project management skills and ability to manage multiple campaigns simultaneously.

Analytical mindset with the ability to interpret data, derive insights, and optimize performance.

Excellent collaboration and communication skills; proven success working with sales and cross-functional teams.

Bachelor’s degree in marketing, business, communications, or related field.

What We Offer

Market competitive pay leveraging Carta data

Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

Supportive time off including paid volunteer days and company holidays

Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

We pride ourselves on Community and host exciting company outings and events.

We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.

Please note that all legitimate communication from Virtuous will only come from the @virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are  not legitimate  and we recommend disregarding it immediately.