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Marketing Operations Systems Analyst

Marketing Operations Systems Analyst

MediabistroIrvine, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Marketing System Administrator

Position at Glidewell Dental

Essential Functions :

Audits and refines marketing system structures, including object-level configuration and intake management, to align with evolving business and operational demands.

Maintains the source of truth for marketing taxonomy and metadata, ensuring consistent mapping to Adobe Experience Manager (AEM), Tableau, and Digital Asset Management (DAM) systems.

Facilitates end-to-end campaign delivery, performance tracking, and insight generation by aligning system workflows with marketing KPIs and business goals.

Determines, administers, and manages configurations, permissions, and project hierarchies within marketing systems.

Builds, deploys, and maintains automations and integrations across marketing systems.

Plans, designs, and configures custom objects, templates, and reporting structures to enable product and pricing workflows.

Identifies, diagnoses, and resolves bottlenecks impacting marketing productivity, operational velocity, or revenue realization.

Audits and maintains asset accuracy, compliance, and expiration workflows within marketing platforms.

Integrates Product Information Management System (PIM) data into revenue-based reporting systems and business intelligence platforms.

Builds and maintains API-based integrations to tools like Tableau, Power BI, Microsoft Teams, and other automation or visualization platforms.

Develops dashboards, calculated fields, and reports to track campaign performance and operational key performance indicators (KPIs).

Designs and conducts structured User Acceptance Testing (UAT) and Quality Assurance (QA) testing and participates in change management processes.

Develops and maintains onboarding, documentation, and training for marketing systems.

Collaborates with cross-functional stakeholders to drive system adoption and efficiency.

Education and Experience :

Bachelor's degree in Marketing, Business Information Systems, or related field.

Minimum two (2) years of experience in marketing operations, project management systems, or enterprise systems administration.

Proven experience administering Workfront required. Experience with Fusion, Adobe and Shopify strongly preferred.

Experience supporting QA and user acceptance testing cycles.

Experience working with structured data formats Extensible Markup Language (XML) and JavaScript Object Notation (JSON) for configuration and integration.

Hands-on experience with metadata-driven platforms such as PIM, DAM, Content Management System (CMS), or Enterprise Resource Planning (ERP) systems.

Special Requirements / Certification :

Workfront Core Administrator certification preferred.

Familiarity with API integrations, Tableau, Power BI, and CRM platforms is highly desirable.

Knowledge, Skills, and Abilities :

Expertise in Workfront configuration, calculated fields, object setup, reporting, and permissions.

Knowledge of structured data formats for configuration and integration.

Familiarity with marketing CMS platforms such as Adobe Experience Manager (AEM).

Ability to manage taxonomy systems and ensure proper metadata governance.

Basic Structured Query Language (SQL) or query language skills for validation, audit, or reporting use cases.

Demonstrated understanding of API integrations between systems like Tableau, Power BI, Teams, and CRM.

Proficiency with process mapping and documentation tools such as Lucidchart, Visio, or Miro.

Working knowledge of CRM systems and how they interact with marketing and operations tools.

Strong understanding of access governance, system compliance, and audit processes.

Pay range : $73,000.00 to $98,000.00

Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell!

In addition are the following generous employee benefits : Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical / wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!

Glidewell Laboratories is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. We are committed to the principle of equal employment opportunity for all employees and to provide employees with a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, sex, age, physical or mental disability, veteran status, sexual orientation, gender identity, genetic information, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at recruitment@glidewelldental.com. Please indicate the specifics of the assistance needed.

Note to Current employees : Please apply through Employee Transfer Application to complete the transfer request form.

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