Senior Marketing AI Initiatives Manager

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Senior Marketing AI Initiatives Manager

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Okta for Developers

About Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

Opportunity

As a Senior Marketing AI Initiatives Manager you will be a core member of the new Marketing AI Spoke team, acting as the primary product owner for a specific portfolio of AI agents and workflows. This role is for a hands‑on builder and problem‑solver who can translate complex business challenges into tangible, AI‑driven solutions. You will be responsible for defining, developing, and deploying high‑impact initiatives that directly improve our marketing productivity, operations, and buyer experiences.

Responsibilities

Portfolio Ownership : Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization.

Use Case Development : Partner with Core Team Members from functional marketing teams (e.g., Product Marketing, Digital Marketing, Demand Generation, Sales Development) to identify pain points and define high‑value use cases for AI.

Execution & Deployment : Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows.

Business Value Measurement : Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics such as time saved, improved conversion rates, and asset performance.

Subject Matter Expertise : Act as the go‑to expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks.

Qualifications

Experience : A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels.

Analytical Skills : The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact.

Cross‑Functional Collaboration : Strong communication skills with the ability to influence and lead without direct authority.

Technical Aptitude : A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions.

Human + AI Mindset : A commitment to building solutions that empower marketers and enhance human creativity, not replace it.

Why You’ll Love This Role

This is an opportunity to directly shape the future of marketing at Okta. You'll work on groundbreaking projects that have a tangible impact on our business, build a new function from the ground up, and see your work adopted by hundreds of marketers.

Salary & Benefits

Annual base salary range for San Francisco Bay Area : $165,000 – $248,000 USD. Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, paid leave (including PTO and parental leave), and more. For additional details on our Total Rewards program, visit

https : / / rewards.okta.com / us .

Amazing Benefits

Making Social Impact

Developing Talent and Fostering Connection + Community at Okta

Equal Opportunity Employer

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

Accommodation

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this

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Data Privacy Notice

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at

https : / / www.okta.com / legal / personnel-policy / .

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