Marketing Specialist Job at JPS Health Network in Fort Worth

Who We Are JPS Health Network is a $950 million, tax-supported healthcare system in North Texas. Licensed for 582 beds, the network features over 25 locations across Tarrant County, with John Peter Smith Hospital a Level I Trauma Center, Tarrant County's only psychiatric emergency center, and the largest hospital-based family medical residency program in the nation. The health network employs more than 7,200 people.

Acclaim Multispecialty Group is the medical practice group featuring over 300 providers serving JPS Health Network. Specialties range from primary care to general surgery and trauma. The Acclaim Multispecialty Group formed around a common set of incentives and expectations supporting the operational, financial, and clinical performance

outcomes of the network. Our goal is to provide high quality, compassionate clinical care for every patient, every time.

Why JPS? We're more than a hospital. We're 7,200 of the most dedicated people you could ever meet. Our goal is to make sure the people of our community get the care they need and deserve. As community stewards, we abide by three Rules of the Road :

1. Own it. Everyone who wears the JPS badge contributes to our journey to excellence.

2. Seek joy. Every day, every shift, we celebrate our patients, smile, and emphasize positivity.

3. Don't be a jerk. Everyone is treated with courtesy and respect. Smiling, laughter, compassion - key components of our everyday experience at JPS.

When working here, you're surrounded by passion, diversity, and dedication. We look forward to meeting you!

For more information, visit www.jpshealthnet.org.

To view all job vacancies, visit www.jpshealthnet.org, www.jpshealthnet.org / careers, or www.teamacclaim.org.

Job Title : Marketing Specialist

Requisition Number : 39623

Employment Type : Full Time

Division : COMMUNICATIONS

Compensation Type : Salaried

Job Category :

Business / Professional

Hours Worked : 8 : 00AM - 5 : 00PM

Location :

John Peter Smith Hospital

Shift Worked : Day

Job Description :

Job Summary : The Marketing Specialist will play a key role in developing and implementing marketing strategies that drive brand awareness, engage target audiences, and support JPS Health Network's strategic goals. This position involves working closely with the communications team to execute campaigns, analyze performance, and optimize tactics to achieve maximum impact. The Marketing Specialist will also collaborate with key stakeholders from around the network to maximize marketing efforts and brand recognition for groups such as the JPS Foundation, Acclaim Physician Group, and JPS Human Resources.

Essential Job Functions & Accountabilities :

• Assists in the creation and execution of integrated marketing campaigns, including digital, social media, email, and traditional advertising efforts.
• Analyzes market trends, customer behavior, and competitive landscapes to identify opportunities.
• Develops engaging content for various platforms, including social media channels, the JPS Newsroom, the JPS website, and marketing collateral.
• Manages and grows the network's social media presence across platforms.
• Creates, schedules, and engages with content to foster community and drive traffic.
• Monitors and analyzes campaign performance using tools such as Google Analytics and social media insights.
• Prepares regular reports and recommendations for optimization.
• Supports the planning and execution of network events helping to promote brand visibility and generate leads.
• Works closely with internal teams, including Acclaim Physician Group, the JPS Foundation, Academic Affairs, and Human Resources, to ensure marketing efforts are aligned with network goals and brand messaging.
• Supports the Communications and Public Relations team in crisis situations, if needed.
• Job description is not an all-inclusive list of duties and may be subject to change with or without notice. Staff are expected to perform other duties as assigned.

Qualifications :

Required Qualifications :

Preferred Qualifications :

Location Address : 1500 S. Main Street

Fort Worth, Texas, 76104

United States