Digital Marketing Web Specialist

Description

Location : Hybrid in Falls Church, VA

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences.

Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.

Position Overview :

Supports the everyday operations of content production and publishing for the Astound web sites. This is a detail oriented role acting as a creator of content and imagery, configuring pages, and publishing content to the sites. Works in concert with the web operations, content marketing, social media and email marketing teams to develop, refine and publish compelling web pages and site sections.

A Day in the Life of the Digital Marketing Web Specialist :

• Support the day-to-day production and management of content publishing to web sites
• Translate base documentation into web pages using layouts including image creation / manipulation
• Manage digital libraries - including reusable components, images, videos, etc. to ensure appropriate standardization, ADA and SEO compliance.
• Devise and enact evolved site architecture and strong standardization
• Manage daily, weekly, and monthly updates, refreshes, and builds for assigned websites, ensuring timely delivery and adherence to brand and technical standards
• Handle web tickets as assigned, executing content updates and modifications to web pages, including layout configuration, HTML adjustments, and image creation / editing
• Run local markets' sites : core content, landing pages, geo-variances. Partner with the wider marketing team to conduct site audits to assess and improve digital promotion efforts and maintain brand consistency across web properties.
• Provide prompt and excellent customer service to the wider marketing and product teams and act as a strong team member throughout all interactions
• Support testing and ecommerce conversion rate optimization efforts - developing pages, scenarios, and documentation. Participate in data review and iterative testing plans
• Stay up-to-date on web design trends, UX best practices, and content marketing strategies
• Work with social media team members to maintain multiple asset libraries, keeping assets well organized, categorized, and properly tagged for SEO rank support
• Oversee the centralization and management of media assets (images, videos, disclaimers, etc.), ensuring proper categorization, tagging for SEO, and organization
• Act as the main point of contact for internal marketing teams, external vendors, and programmers to gather, organize, and maintain core web assets
• Conduct Quality Assurance (QA) checks on content, promotions, and site enhancements to ensure accuracy and a flawless user experience at launch
• Maintain a strong attention to detail, ensuring brand consistency and proper presentation of text, design, and product information
• Ensure content is consistent with pricing structures, product positioning, and user experience expectations
• Support the execution of quarterly SEO plans and contribute to the optimization of the content management systems
• Participate in SEO calls, learning from reporting and staying updated on SEO best practices. Expand SEO knowledge through training and apply new strategies to improve site visibility and performance.
• Other duties as assigned

What You Bring to the Table :

Education :

We're Proud to Offer a Comprehensive Benefits Package Including :

Base Salary : The base salary range for this position is $65,000- $80,000 (annually), plus opportunities for bonus and benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Our Mission Statement :

Diverse Workforce / EEO :

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

FCO (For San Francisco Candidates Only) :

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CCPA Employee Privacy Policy (For California Candidates Only) : https : / / www.astound.com / wp-content / uploads / 2023 / 09 / CCPA-Employee-Privacy-Notice.pd

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.