Senior Manager, Retail Media Job at Dyson in Chicago

Overview Senior Manager, Retail Media at Dyson

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About Us Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Our US headquarters is based in Chicago's Fulton Market, with another location above our Demo Store in SOHO, NY. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.

About The Role The Sr. Marketing Manager, Retail Media will be the subject matter expert on our retailer digital marketing strategy over multiple key retailers and external partners – overseeing performance media campaigns, retailer partnership activations, cross-functional alignment and reporting – with a focus on hitting Dyson’s retailer, category, and company goals. This includes running a team of two to execute all media across all channels and categories.

Responsibilities Leadership Of Media Planning, Evaluation And Auditing : Work with Category heads and Sales leads to deliver best communications, creative and placement in brand, category, industry and needs-based journeys.

Key manager of the retail media agency to reach the right audience through a variety of digital channels and tactics, and employ new ways of advertising in the purchase journey.

Maintain relationships with retailer counterparts to build out strategies that grow the partnership.

Manage the media agency to produce post-campaign analysis and improve advertising value through testing, targeting and refining plans.

Collaborate with retailers to identify opportunities to cross-sell and up-sell within the Dyson online product selection process.

Develop annual budget and allocate across categories, retailers, and campaigns to align with business objectives.

Media Campaign Management Act as a consultative resource and subject matter expert to Category teams for content creation supporting marketing activities; provide direction and input into the media strategy with creative teams.

Build relationships with stakeholders to ensure alignment on media plans with Category, ecommerce, Retail, PR, Customer Service and Owner Engagement teams for integrated marketing and product launches.

Design advertising campaigns and ad copy with Category Heads to meet objectives and maximize sales potential.

Identify opportunities and drive initiatives and campaigns to increase sales.

Manage media budgets, purchase orders and pricing; negotiate with media services as applicable.

Build, Develop And Promote An Effective Team Manage processes to maximize the team’s effectiveness in meeting goals.

Inspire, lead and motivate direct reports with regular feedback, development plans and objectives.

Upskill the team for continuous improvement and readiness for promotion opportunities.

Foster passion for our product within the media and broader marketing teams.

Support team members to communicate effectively across the organization locally and globally.

Collaborate with the marketing team to influence US digital marketing goals.

About You Minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or equivalent experience including digital experience with a major brand media experience or digital agency and directly managing a team in a Senior level position.

Advanced knowledge of Microsoft Excel, Word, PowerPoint and Outlook.

Experience with a major web analytics and reporting tool.

Experience with transactional websites, marketing products and services online for a consumer brand.

Proven expertise in paid media, including design, implementation and optimization of campaigns.

Strong understanding of how creative assets influence the purchase journey.

Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.

Experience with major retailers in an e-commerce environment preferred.

Previous experience working with a media agency.

Strong consumer media experience, leadership and analytical skills.

Ability to understand the Dyson brand and uphold its integrity.

Strong communication and presentation skills.

Project management skills to coordinate internal and external resources in a cross-functional organization.

Proactive, innovative thinker with media expertise and a proven track record.

Self-starter with the ability to set priorities and give / receive feedback.

Willingness to travel up to 25%.

Personable and able to work with a variety of personalities and skill sets.

Benefits Dyson offers a package of financial, lifestyle and health benefits to support various life stages and moments that matter. See details below.

Financial Benefits

401K with up to a 4% match

Company paid Life Insurance and AD&D

Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle Benefits

Competitive Paid Time Off Benefits including separate Holiday, Sick, and Vacation Time

Pre-tax Commuter Benefits (applicable areas only)

Generous Child Care Leave Program

Wellness Program

Employee Assistance Program

Generous Dyson Product Discounts

Health Benefits

Multi-Level Healthcare Coverage Options

Vision & Dental Coverage

Company paid Short-Term and Long-Term Disability

Equal Opportunity Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community. Dyson is an Equal Opportunity Employer. If requested, reasonable accommodations during recruitment can be provided. Contact americas.talentacquisition@dyson.com for more information.

Salary : $144,000 - $180,000 annually + bonus opportunity

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