Director of Social Media Job at Flock Safety in California

Overview

Reporting directly to the CMO, the Director of Social Media will be Flock’s first dedicated social hire – tasked with building our social presence from the ground up and scaling it into a powerful, multi-platform engine for brand, engagement, and growth. This is a rare chance to architect Flock’s social media strategy, voice, and playbook at scale, shaping how millions of people perceive our mission. We’re looking for a creative, data-driven leader who can balance brand storytelling with tactical execution. You’ll own the strategy and day-to-day management of Flock’s social channels, growing them significantly over the next 12–18 months while defining what “best-in-class” civic-tech social looks like.

Key responsibilities

Develop and execute a bold, multi-platform social media strategy (LinkedIn, X, Instagram, YouTube, and other emerging platforms).

Build Flock’s brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences.

Manage the daily operation of Flock’s channels, content calendars, publishing, engagement, and real-time brand moments.

Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives.

Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting.

Scale social into a performance engine : set KPIs, measure results, and use analytics to guide constant iteration.

Recruit and grow a small but mighty social team as the function scales.

Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact.

The Skillset

10+ years of proven experience in social media strategy and execution, ideally in high-growth tech, civic-tech, and / or mission-driven companies.

Demonstrated success in building and scaling social followings and engagement from scratch.

Deep expertise across LinkedIn, X, Instagram, YouTube, and other emerging platforms.

A strong blend of creative and analytical skills, with a proven ability to concept award-worthy campaigns and prove their impact with data.

Excellent understanding of brand building, tone of voice, and audience psychology.

Experience managing crisis comms and sensitive conversations online with nuance and professionalism.

Skilled at using social listening, analytics, and publishing tools.

Strong cross-functional collaboration and communication skills; ability to partner with executives, sales, comms, and product marketing.

Comfortable working fast, iterating, and testing bold ideas in public view.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Director of Social Media at Flock Safety.

First 30 Days

Audit Flock’s current social footprint and benchmark against top competitors.

Define the Y1 social strategy, including detailed KPI setting, content strategy, and brand tone of social in partnership with the CMO and comms team.

Build the first 90-day editorial and channel plan.

First 60 days

Launch restructured content calendars across LinkedIn, X, IG, and YouTube.

Establish reporting dashboards and define success metrics (growth, engagement, reach, sentiment, share of voice).

Deliver first viral or breakout campaign moments to signal a new era of Flock social.

90 Days and beyond

Own day-to-day social execution with clear rhythms and repeatable frameworks.

Show measurable growth in followers, engagement, and share of voice across priority platforms.

Present a 12-month roadmap for scaling social—including team needs, budget, and bold creative initiatives.

The Interview Process

We want our interview process to be a true reflection of our culture : transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.

Our First Chat : meet with a recruiter to discuss your background, what you could bring to Flock, and who we are.

Hiring Manager Interview : meet with your potential future boss to dive into the role, team, expectations, and success at Flock.

Panel Presentation Interview : complete a deliverable and present it to the hiring team.

Executive Interview : meet with Chief People Officer to discuss company, culture, and more.

Final Interview : meet with the CEO to discuss your fit and how you will keep us innovating.

Salary & Equity

The salary range for this role is $175,000 - $225,000, plus stock options. Compensation within the range depends on competencies and directly related experience. Starting pay is typically around the midpoint; recruiters can clarify exact starting salary during the interview process.

The Perks

Flexible PTO : plus 11 company holidays.

Fully-paid health benefits (Medical, Dental, Vision) with HSA match.

Family Leave : 12 weeks of 100% paid parental leave; birthing parents eligible for additional recovery time.

Fertility & Family Benefits : $50,000 lifetime maximum related to eligible adoption, surrogacy, or fertility expenses.

Spring Health mental health benefits.

Caregiver Support with Cariloop.

Carta Tax Advisor : 1 : 1 sessions for equity grants and tax questions.

ERGs : Women of Flock, Flock Proud, LEOs, Melanin Motion.

WFH Stipend : $150 / month.

Productivity Stipend : $300 / year for learning tools.

Home Office Stipend : one-time $750.

Flock is an equal opportunity employer... If you need assistance or an accommodation due to a disability, please email recruiting@flocksafety.com. This information will be treated as confidential.

At Flock Safety, base salary is determined by experience, education, and market indicators. This range represents base pay and does not include equity or bonuses. This posting may span multiple career levels.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries : Public Safety

Referrals increase your chances of interviewing at Flock Safety. Get notified about new Social Media Director jobs in Los Angeles County, CA.

#J-18808-Ljbffr