Senior Director of Medical Channel

Job Description

We are seeking a transformational Senior Director to architect and scale our Medical business by launching a new Medical channel focused on the 65+ demographic while revitalizing our Integrated Medicine channel. This individual will drive strategy and execution across brand development and sales, building partnerships with healthcare professionals and organizations to accelerate growth in the medical business.

The ideal candidate is currently operating at least at the Director level and is already delivering results at a Senior Director capacity but without the title. We’re looking for a hard charger who is hungry for the next step in their career, thrives in a fast-paced environment, and is eager to make an immediate impact.

Key Responsibilities

Strategy & Leadership

• Define and build out our new medical channel focusing on ACO’s, Physicians and then beneficiaries. Defining customer needs and sales approach for each.
• Revitalize our current Integrated Medicine division (Massage therapists, Acupuncture etc) into a significant growth channel.
• Partner with senior leadership to shape the future of the medical business unit.
• Drive a results based and metric driven culture with KPI’s, P&L ownership, growth target responsibility and accountability.

Brand Development

Sales & Business Development

Cross-functional Collaboration

Team Growth

Qualifications

What We Offer

Benefits :

Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical / dental / vision insurance, pet insurance, 401K match, short and long-term disability, paid days off, and sick time. We are an Equal Opportunity Employer.

Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.

Recruiting for this role ends on March 30, 2026.