Account Director, Earned Media Strategy

Overview

We are seeking an Account Director to join our Media Relations team within our Health Practice . As a Director, you will be responsible for leading all aspects of media relations as a key member of integrated client teams. You’ll shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact. You’ll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties.

A critical role in our client teams and in our health practice, you’ll be a go-to client contact and supervise large workstreams, junior team members and work to connect dots across business. Other responsibilities include shaping earned-first creative concepts, recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

Beyond client work, you’ll also engage in our business development process and support activities that support the development of our health media relations function.

Responsibilities

• Day-to-day client support and counsel
• Leading media relations efforts for team including managing junior staff
• Driving communications support around campaigns
• Working across internal and external specialists including media, digital, creative and agency partners
• Providing earned media recommendations across traditional print / online media, newer forms of media, and editorial partnerships

What We Are Looking For

Qualifications

Benefits

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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