Principal Product Marketing Manager

Build Your Career at Informatica

We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Product Marketing Manager, Banking, Financial Services, and Insurance - Redwood City, CA (Hybrid Office)

Imagine waking up each day fueled by purpose and passion! What if you could be certain that your efforts make a real difference in driving an organization's mission and success? If the thrill of supporting the world's largest and fastest-growing banking, financial services and Insurance organizations excites you, and you want to be at the forefront of innovation with a global leader in cloud data management, then keep reading!

Informatica is on a unique trajectory. Our cloud-native approach to data management changed the way organizations tackle data challenges. Our AI-powered Intelligent Data Management Cloud (IDMC) has grown to over $1.68B in annual revenue, a company valuation of $8B and over 36% year-over-year growth in cloud ARR. We also strengthened and deepened our long-standing partnerships with major ecosystem vendors like Microsoft, AWS, Snowflake, Databricks, Oracle and Google Cloud. At Informatica, we focus on doing good, acting as one team, thinking of customers first, and aspiring to improve everything we do.

In the role of Product Marketing Manager, you will report directly to the Senior Director of Product Marketing and be integral to shaping the growth strategy within the banking, financial services and Insurance sector. Your key responsibilities will include developing and executing go-to-market (GTM) initiatives to enhance brand awareness and generate demand. These efforts aim to empower our sales team and partners to achieve significant success. Ideal candidates will have experience in enterprise / SaaS software, cloud, and AI, along with a strong understanding of marketing strategies and tactics. Additionally, you should be able to craft innovative and punchy messaging and marketing campaigns.

Your Role Responsibilities? Here's What You'll Do

• Bring a deep understanding of banking, financial services and Insurance, including regulatory environments, challenges, and opportunities. Serve as the voice of the market within the organization, ensuring alignment between product, marketing, and sales teams.
• Conduct research and stay ahead of emerging banking, financial services and insurance trends and innovations, market dynamics, competitive landscape, and customer needs.
• Develop and own the go-to-market strategy for the vertical, aligning product capabilities with industry pain points and business opportunities. Gather insights from customers, sales, and field teams to refine strategy, and product development.
• Present insights, strategies, and results to leadership to ensure alignment with broader business objectives.
• Drive thought leadership by creating compelling content like white papers, blogs, and webinars that position Informatica as an innovator in the industry.
• Craft punchy messaging and value propositions tailored to banking, financial services and Insurance customers.
• Build industry-specific stories that resonate with buyers, including key use cases and customer success stories.
• Collaborate closely with product teams to translate technical capabilities into language BFSI audiences understand and value.
• Partner with sales teams to ensure they have the knowledge, tools, and collateral to sell into BFSI accounts effectively.
• Create industry-specific assets like pitch decks, case studies, ROI calculators, and solution briefs.
• Deliver targeted training sessions to equip sales teams to understand the BFSI market, buyer personas, and objection-handling techniques.
• Work closely with the field marketing team to design and execute campaigns targeting banking, financial services and insurance accounts.
• Understand and influence the buyer journey by identifying key decision-makers and designing campaigns that effectively engage them and fuel the pipeline.
• Identify opportunities to showcase the company at industry events, trade shows, and conferences-partner with teams to ensure successful execution.
• Identify opportunities to turn customers into advocates by building relationships and developing compelling case studies and joint marketing initiatives.
• Track the effectiveness of industry-specific marketing efforts using data and metrics and manage the budget.
• Ensure the company remains competitive in BFSI by articulating unique differentiators and continuously evolving the go-to-market approach.

What We'd Like to See

Role Essentials

Our DATA values are our north star and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, our employees are our greatest competitive advantage. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE : INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com . Connect with LinkedIn , X , and Facebook . Informatica. Where data and AI come to life.