Senior Product Marketing Manger

Job Description

Job Description

Position Title : Senior Product Marketing Manager

Location : Kansas City, KS (metro area)

Salary : $150,000 - $170,000 / Annually + Bonus

Job Type : Full-Time | Exempt

Benefits : This position is eligible for medical, dental, vision, 401(k), and PTO.

No sponsorship available

The Senior Product Marketing Manager will be responsible for helping to develop and execute the product marketing strategy for its WMS software product, ensuring successful launch and promotion, and it effectively to maximize customer engagement and revenue growth. This role requires a leader with a deep understanding of the Warehouse Management space, the ability to collaborate cross-functionally, and a proven track record in product marketing fundamentals.

Requirements

• Go-to-Market Strategy : Helps to develop and executes the go-to-market strategy
• Positioning and Messaging : Defines software positioning and value propositions that resonate with target customers.
• Market Research : Conducts market research to understand how customer personas, industry-specific trends, and the competitive landscape shape our positioning, product strategy, and pricing.
• Pricing : Conducts pricing analysis and modeling for all product lines, ensuring optimal margins.
• Sales Enablement : Equips sales and marketing teams with the tools, training, and information needed to effectively sell and promote products, including demo scripts, case studies, battle cards, and other resources.
• Qualifications :
• Bachelor’s degree in marketing, Business, or a related field (MBA preferred).
• 7+ years of experience in market analysis, synthesis, and making recommendations on product, pricing, placement / distribution model, and promotion to win in the chosen market segment.
• 5+ years of experience in the WMS space.
• Well-versed in pricing analysis and modeling.
• Exceptional written and verbal communicator, adept at simplifying complex data for diverse audiences.
• Highly analytical mindset with the ability to interpret data, draw insights, and optimize strategies accordingly.
• Demonstrated ability to work cross-functionally and collaborate effectively with sales, product, and engineering teams.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran, in accordance with applicable federal, state, and local laws. Reasonable accommodation is available for qualified individuals with disabilities upon request.

IND 005-009