Customer & Product Insights Strategist

Job Description

Job Description

Customer & Product Insights Strategist

The Customer & Product Insights Strategist plays a mission-critical role in aligning G&W Electric’s offerings with real customer needs. As a core member of the GSIT (Global Strategic Insights) team, this role leads the customer and product insight function, connecting the voice of the customer (VoC) to new product development (NPD), commercialization, and long-term strategic planning.

This individual serves as an embedded insights partner to key product lines and business teams, helping teams de-risk innovation, validate product-market fit, and prioritize high-impact improvements. This is a hands-on, high-influence role for someone who thrives at the intersection of research, strategy, and innovation.

As a Customer & Product Insights Strategist you will :

• Voice of the Customer (VoC) Program Ownership

Build and manage formal VoC programs, including pulse surveys, in-depth interviews, and customer satisfaction metrics (e.g., NPS, CSAT).

Create needs-based customer segments and define “Jobs to Be Done” personas for core and emerging markets.

Serve as an embedded research partner in the stage-gate process.

Lead cross-functional efforts to map the end-to-end customer experience.

Evaluate current offerings and customer feedback to identify improvement opportunities.

Leadership & Collaboration

We are looking for someone with :

Ideally you will have :

The Physical Demands / Working Conditions of the role are :

Hybrid work environment with occasional travel for field research, customer interviews, or product testing workshops.

What we offer you :

Typical pay is $111,828 – 148,113 annually.

Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.

This position is eligible for participation in our Quarterly Incentive Pay Program

G&W Electric offers a comprehensive benefits package that includes :

About G&W Electric

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.

Learn more about our company by watching this video : https : / / www.youtube.com / watch?v=DMtAhsdYeUQ

G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.

VEVRAA Federal Contractor