Director of Brands & Creative – Cannabis Marketing & Licensing

🌿 DIRECTOR OF BRAND & CREATIVE – CANNABIS INDUSTRY 🌿 Location :

• West Bloomfield, MI Reports To : Owner / CEO Employment Type : Full-Time 🌱 About Us We are a multi-retail operator and vertically integrated cannabis company with multiple cultivation and manufacturing facilities, alongside a growing portfolio of cannabis brands.
• As we prepare to launch three new brands licensed to operators worldwide , we are seeking a Director of Brand & Creative to take full ownership of brand development—from concept to global rollout—while managing the daily creative, digital, and marketing needs of our organization.
• This is a high-impact leadership role for a strategic, hands-on creative who thrives in a fast-paced, growth-oriented environment and is passionate about building compelling, scalable brands in the cannabis industry. 🌟 Position Overview As the Director of Brand & Creative, you will lead the development, launch, and growth of multiple cannabis brands, ensuring each is built for scalability, licensing, and consumer impact .
• You will oversee packaging design, brand identity, marketing strategy, licensing assets, website development, and creative execution across retail, digital, and wholesale channels.
• You will manage a team of designers, marketers, and outside agencies, driving alignment between creative, operations, and business strategy.
• Your vision, leadership, and execution will define the visual and narrative identity of our brands, ensuring we remain at the forefront of cannabis culture and consumer trends. 🌱 Key Responsibilities Brand Development & Licensing Lead the creation, launch, and growth of three new cannabis brands , with additional brands planned for the future.
• Build scalable brand guidelines and packaging systems to support licensing in global markets.
• Hire, manage, and mentor designers, copywriters, and creative team members .
• Ensure packaging and branding meet regulatory compliance requirements while remaining visually compelling.
• Develop licensing decks, sales materials, and brand books to support partnerships worldwide.
• Creative Direction & Execution Oversee all packaging, product design, and brand storytelling across multiple brands.
• Maintain consistent brand identity across digital, retail, and wholesale channels.
• Monitor industry trends, design innovations, and consumer insights to keep brands competitive and culturally relevant.
• Retail & Marketing Integration Collaborate closely with retail operations to align branding, promotions, product launches, and offers.
• Ensure all campaigns, signage, web content, and marketing materials are integrated across digital and traditional channels .
• Support day-to-day creative needs across retail, cultivation, manufacturing, and brand operations.
• Team & Department Leadership Manage the creative team’s workflow, priorities, and accountability .
• Recruit, hire, and oversee designers, marketers, and outside agencies .
• Oversee budgets, project timelines, and vendor relationships for creative and digital projects.
• Provide regular updates and reporting to the Owner / CEO on brand initiatives and team performance. 💼 Qualifications 5+ years in creative direction, brand management, or marketing leadership (cannabis industry experience strongly preferred).
• Proven experience launching consumer packaged goods (CPG) brands , ideally in regulated industries.
• Strong portfolio demonstrating brand creation, packaging, marketing campaigns, and digital projects .
• Hands-on experience with website development and management (e-commerce platforms, UX / UI optimization).
• Knowledge of cannabis compliance regulations (packaging, labeling, advertising) is a plus.
• Excellent organizational and project management skills ; ability to juggle multiple brand launches simultaneously.

Exceptional communication, leadership, and mentorship abilities ; thrives in a fast-paced, growth-focused environment. 🌟 Who You Are Strategic & Visionary :

Motivated & Determined :

Creative & Innovative :

Collaborative Leader :

Detail-Oriented & Compliant :

Passionate About Cannabis & Culture :

Work in a dynamic, entrepreneurial environment where creativity, innovation, and growth are valued. 📩 How to Apply If you are a strategic, creative leader ready to define the visual and narrative identity of multiple cannabis brands and make a global impact, we want to hear from you. 🌿🔥 Find more vacancies at www.dacut.com / careers Powered by JazzHR