Account Strategist

Job Description

MDG has an exciting opportunity for an Account Strategist who will report directly to the President and work with the executive leadership team to support all client management, service delivery, and account strategy efforts across MDG's accounts nationally. This role is responsible for innovating and standardizing operational and communication processes, internally and externally, and supporting a talented team of media buyers and planners, account directors, and managers to deliver top-tier marketing solutions and service to clients. They should be strategic, disciplined, well-organized, process-oriented, an innovative thinker, and have a broad understanding of marketing services, digital / traditional advertising, organic and paid media, as well as analytics.

• Collaborate across the entire agency, partner with agency account directors and managers, and liaise with creative, digital technology, media, and analytics teams to create key insights and translate them into actionable integrated marketing programs.
• Play a key role in managing the coordination and communication of all advertising, marketing, and account development efforts nationally.
• Manage internal and external stakeholders to ensure cohesion across channels and deliver on strategy, deadlines, and budget management.
• Monitor performance and impact of all strategies to maximize effectiveness and proper client communication.
• Develop relationships with clients’ senior-level counterparts and jointly handle unfamiliar problems, situations, or escalations.
• Understand the client's marketing objectives and develop measurements for service, including ROI and other metrics as needed.
• Ensure clients' media and marketing needs are addressed and analyzed in order to develop an effective media strategy.
• Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicate internally and to clients appropriate action steps regarding those trends.
• Assist in developing and presenting quarterly and annual client reviews.
• Assist in establishing, negotiating, and managing client agreements with the agency.
• Oversees the overall profitability of accounts and manages scope creep.
• Attend and assist with new client business development meetings and strategic direction as needed.
• Assist in the development of staffing recommendations and resourcing.
• Lead new client onboarding alongside account management teams.
• Develop and oversee training and onboarding methodology for the account management team.
• Oversee development and presentation of account strategy and growth sessions.
• Work to develop effective policies, procedures, and processes to keep ahead of changing client needs and industry trends.

SUPERVISORY RESPONSIBILITIES :

Requirements

Benefits

We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching