Marketing Director - Data Center World
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description
This role is based in our Norcross, GA office but we could also consider at other east coast locations.
Data Center World connects the complete ecosystem of industry professionals and is one of our fastest growing events. Join our dynamic team as a Marketing Director, where you'll play a pivotal role in driving strategic initiatives and delivering exceptional event experiences. This position offers the opportunity to work collaboratively across marketing, product development, sales, and content teams while contributing to revenue objectives and brand excellence.
We're looking for a creative thinker who brings fresh perspectives to develop innovative methodologies and enhance existing programs. You'll ensure seamless execution from initial concept through post-event analysis, maintaining alignment with organizational goals and brand standards.
Team Management
- Manage a team of professional marketers from Senior Manager to Graduate level
Strategic Marketing & Planning
Develop and implement strategic marketing plans for Data Center World eventsContribute to team leadership initiatives and mentor junior marketing professionalsExecute database growth strategies and audience development programsAnalyze marketing performance metrics and provide optimization recommendationsRevenue & Partnership Development
Support up-selling and cross-promotion of relevant products and services to target audiencesExpand audience marketing opportunities through partnerships with media partners, industry leaders, bloggers, associations, speakers, and exhibitorsCollaborate with Prospect and Client Marketing teams to support revenue opportunitiesDigital Marketing & Automation
Execute marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaignsDevelop community building and social media strategies that drive engagement and brand affinitySupport content marketing strategy across websites, blogs, gated reports, video, email, and imagesEvent Experience & Operations
Support initiatives to enhance attendee experience at physical events including orientation programs, event app functionality, and overall experience designCoordinate with central marketing and operations teams on brand, event, and campaign initiativesMonitor and report on marketing plans, response rates, audience demographics, and industry best practicesIndustry Expertise
Stay current with trends and developments in the data center community, experiential marketing, and strategic communicationsEnsure all communications accurately reflect positioning and key messagingQualifications
What You'll Bring
5-7 years of experience in B2B outbound marketing campaignsExperience of managing a high performing teamProven experience in B2B marketing, preferably in events or technology sectorsStrong project management skills with demonstrated ability to work effectively in team environmentsTrack record of success in achieving goals through traditional, online, and social media marketing strategiesTechnical Skills
Experience with digital marketing, content marketing, and social media campaignsProficiency with data capture and analysis, database marketing and researchExperience working with email service providers (preferably Eloqua)Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)Core Competencies
Strong collaborative skills with experience working effectively within marketing teamsAbility to analyze marketing performance metrics and provide strategic recommendationsStrategic thinking with data-driven decision-making capabilitiesExcellent verbal and written communication skillsSelf-motivated with ability to collaborate across multiple teams and stakeholdersAbility to balance tactical execution with strategic thinkingComfortable working independently in fast-paced environmentsPreferred Qualifications
Understanding of the data center industry and its challengesBachelor's degreeWillingness to travel as required