E-Commerce Specialist

SUMMARY :

FNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNAs highly acclaimed brands include Simpson Delco and CRX. Exclusive licenses with recognizable brands such as DeWalt Stanley Black & Decker and Craftsman further strengthens FNAs market presence and awareness. FNA is a dynamic organization with unprecedented growth due largely to its ability to attract and retain highly talented associates.

We are looking for an E-Commerce Specialist to drive online sales growth and ensure a seamless customer this role you will take ownership of customer ecommerce product pages implement sales strategies and collaborate with teams across sales product demand planning creative and marketing to increase customer engagement and conversion rates. If you have some experience with account setup / maintenance and you are eager to learn more about product marketing we want to hear from you.

This position is 100% onsite. Only local candidates that can commit to working onsite Monday through Friday will be considered.

Primary Purpose :

The E-Commerce Specialist helps facilitate vital functions that support online sales and product content relevancy by analyzing and optimizing product assets (such as imagery descriptions star reviews etc.) on retail customer websites and other digital sales platforms. This individual will help increase online visibility and ultimately market share by ensuring product content online is accurate and up to date.

Duties / Responsibilities :

• Responsible for daily E-Commerce activities of accounts which includes all product marketing assets item setup back-end portal updates and ensuring all deadlines are met.
• Develop and execute SEO and keyword strategies for Product Detail Pages (PDPs) including metadata structured content and search optimization to maximize discoverability and organic traffic.
• Own the digital shelf by optimizing product titles bullets images A content and enhanced content across Amazon Home Depot Lowes Walmart and other retail partners.
• Analyze PDP performance and implement data-driven improvements to increase ranking relevance conversion rate and content accuracy as part of the Digital Shelf Optimization initiative.
• Responsible for overall product data input into E-commerce data management systems Vendor Gateway Atlas IDM CHUB Retail Link and other E-Commerce setup portals.
• Gather information from multiple departments and team members in a timely and accurate fashion to complete product setup deliverables.
• Take ownership of the accuracy of product information imagery and content provided to customers and end users by all marketing and product team members.
• Work cross-functionally with marketing product demand planning engineering and sales departments.
• Communicate both vertically and horizontally throughout the organization regarding updates or changes to customers digital content as needed.
• Take initiative to develop supporting processes or documentation to create a smoother E-Commerce workflow with internal team members and external retailers.

Required Skills / Abilities :

Education and Experience :

College degree in Marketing / Digital Communications preferred or equivalent work experience as listed above.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Growing Experience,Conversion Optimization,Google AdWords,Hybris,Magento,Account Management,SEO,E-Commerce,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1