Sr. Sales Finance Analyst
CACIQUE LLCIrving, TX, US30+ days ago
Job type
- Full-time
Job descriptionLead the budgeting and forecasting process for marketing spend, ensuring alignment with strategic goals and financial targets. Monitor actuals vs. budget, investigate variances, and provide timely reporting to stakeholders. Develop and maintain financial models to evaluate marketing ROI, customer acquisition costs, and promotional effectiveness. Analyze syndicated data (e.g., Nielsen, IRI) and consumer insights to support pricing, product mix, and channel strategies. Prepare monthly and quarterly performance dashboards for marketing leadership. Deliver ad hoc analysis and presentations to support decision-making and executive reviews. Enhance financial processes related to marketing spend tracking and accruals. Ensure compliance with internal controls and corporate policies. Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred. 5+ years of experience in FP&A or financial analysis, preferably in CPG or food industry. Strong understanding of marketing finance, including media, trade spend, and consumer promotions. Advanced Excel and financial modeling skills; experience with D365, Power BI, or similar tools is a plus. Excellent communication and interpersonal skills Ability to thrive in a fast-paced environment with cross-functional collaboration.
Job Description
Job Description
SUMMARY :
The Senior Sales Finance Analyst will serve as a strategic partner to the Marketing team, providing financial insights, analysis, and support to drive brand growth, optimize spend, and improve ROI across marketing initiatives. This role requires a strong understanding of both finance and marketing dynamics, with the ability to translate data into actionable recommendations.
KEY RESPONSIBILITIES :
Business Partnership & Strategic Support
- Collaborate closely with Brand Managers, Trade Marketing, and Digital teams to support campaign planning, execution, and performance analysis.
- Provide financial guidance on marketing investments, including media, promotions, sponsorships, and innovation launches.
Budgeting & Forecasting
Financial Analysis & Modeling
Reporting & Insights
Process Improvement & Compliance
QUALIFICATIONS & EDUCATION :
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Sr Analyst Finance • Irving, TX, US
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