Talent.com
No longer accepting applications
Associate Director of Integrated Marketing Campaigns

Associate Director of Integrated Marketing Campaigns

MediabistroBoston, MA, United States
30+ days ago
Job type
  • Full-time
Job description

Associate Director of Integrated Marketing Campaigns

Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,750 lawyers and 3,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.

With Us, You’ll Find

  • A firm where everyone belongs : Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!
  • Enthusiasm for all perspectives : We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
  • Support to feel your best and do your best : Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
  • Real rewards for real work : We offer generous compensation packages that recognize hard work and excellence.

Job Description

The Associate Director of Integrated Marketing Campaigns leads the development and execution of strategic, data-driven marketing campaigns to support the firm’s business development and brand positioning efforts. This role collaborates closely with the Director of Marketing, marketing, brand, communications, business development, and marketing technology teams to deliver creative, integrated marketing programs across practices, industries, and geographies. The Associate Director is responsible for ensuring marketing campaigns align with firm priorities, reflect a client-centric approach, and demonstrate a measurable impact.

Essential Functions And Responsibilities

  • Lead the strategy, development, and execution of integrated, client-centric marketing campaigns that amplify priority services, elevate thought leadership, and deliver measurable growth across practices, industries, and global markets
  • Collaborate cross-functionally with business development, brand, communications, digital, and research teams to ensure campaigns are aligned with firm priorities, client needs, and market opportunities
  • Drive a data-informed, digitally enabled campaign methodology by leveraging segmentation, journey mapping, personalization, marketing automation, and performance analytics to optimize engagement and deliver qualified business opportunities
  • Apply client insights, competitive intelligence, and emerging market trends to shape campaign targeting, messaging, and positioning strategies that are relevant, responsive, and differentiated
  • Establish and continuously refine campaign operating frameworks, including messaging architectures, toolkits, briefs, templates, and measurement models to ensure consistency, scalability, and executional excellence across the marketing function
  • Champion a culture of innovation and experimentation by incorporating test-and-learn approaches to messaging, tactics, and creative formats; and integrating emerging technologies such as generative AI and marketing automation tools to enhance effectiveness
  • Partner with internal stakeholders to embed firm-sponsored events and sponsorships within broader campaign ecosystems that drive awareness, engagement, and alignment with growth objectives
  • Advance account-based marketing initiatives by designing targeted campaigns for high-value client and industry segments in collaboration with business development leads
  • Develop and manage lead scoring protocols to define qualification criteria, establish seamless marketing-to-BD handoffs, and enable performance tracking and conversion optimization
  • Mentor and manage a high-performing campaign team, fostering continuous skill development, creative problem solving, and collaborative execution across a dynamic and evolving marketing environment
  • Job Specifications

  • At least ten to fifteen (10-15) years of experience in B2B marketing, with a focus on integrated campaign strategy and execution, with demonstrated experience in a senior marketing role leading transformative initiatives and campaigns
  • Bachelor’s degree in marketing, business administration, or a related field. MBA or advanced degree a plus
  • Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization (legal, professional services, or consulting industry preferred)
  • Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns
  • Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments. Brings a proactive, solution-oriented approach
  • Hands-on experience with contemporary martech platforms (e.g., Eloqua, Salesforce, Tableau, Google Analytics, SEO / SEM tools). Brings a digitally fluent mindset to campaign strategy and execution
  • Strong analytical skills to interpret data, tell an impact story leveraging data, and make informed decisions
  • Exceptional project management, interpersonal, relationship building, and communication skills
  • Proven ability to lead and mentor team members, manage external agencies or freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration
  • Ability to operate in an agile environment and quickly iterate
  • Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities
  • Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.

    Target Hiring Range $208,000 - $281,000

    Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.

    As part of our ongoing commitment to be #AlwaysBetter for our people, clients and communities, we have created a culture of belonging that champions your individuality as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career. With McDermott, you can live a life you love both in and outside of the office.

    Physical Demands And Work Environment

  • While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear
  • Employee must occasionally lift up to twenty (20) pounds
  • Work Environment : Typical indoor office environment

    Disclaimer : The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.

    Seniority level : Director

    Employment type : Full-time

    Job function : Marketing and Sales

    Industries : Law Practice

    #J-18808-Ljbffr

    Create a job alert for this search

    Director Of Marketing • Boston, MA, United States

    Related jobs
    • Promoted
    Associate Director of Growth Marketing

    Associate Director of Growth Marketing

    Triumvirate EnvironmentalSomerville, MA, US
    Full-time
    Associate Director Of Growth Marketing.Triumvirate Environmental, one of the largest environmental services firms in North America, is seeking an Associate Director of Growth Marketing for our Corp...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Manager / Associate Director, Global Recruitment Marketing

    Sr. Manager / Associate Director, Global Recruitment Marketing

    Syneos Health, Inc.Bridgewater, Massachusetts, US
    Full-time
    Manager / Associate Director, Global Recruitment Marketing.Have you got what it takes to succeed The following information should be read carefully by all candidates. Bridgewater, NJ, United States.Yo...Show moreLast updated: 4 days ago
    • Promoted
    Director, Partnerships and Partner Marketing

    Director, Partnerships and Partner Marketing

    Perfect Audience (Now Sharp Spring)Waltham, MA, US
    Full-time
    Director, Partnerships and Partner Marketing.At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a sma...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Marketing & Partnerships, US

    Director of Marketing & Partnerships, US

    adjoe GmbHBoston, MA, United States
    Full-time
    Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now ...Show moreLast updated: 8 days ago
    • Promoted
    Director of Marketing & Partnerships, US

    Director of Marketing & Partnerships, US

    adjoeBoston, MA, United States
    Full-time
    Marketing & Partnerships Manager, US role at adjoe.AI-powered solutions, including Playtime and Arcade for monetizing and scaling app publishers, and adjoe Ads for programmatic advertising.The comp...Show moreLast updated: 3 days ago
    • Promoted
    Associate Director, Access Marketing Strategy and Experience

    Associate Director, Access Marketing Strategy and Experience

    Takeda PharmaceuticalsCambridge, MA, US
    Full-time
    Associate Director, Access Marketing Strategy And Experience.The Associate Director, Access Marketing Strategy And Experience, offers a unique opportunity to shape the access experience for an impo...Show moreLast updated: 30+ days ago
    • Promoted
    Integrated Marketing Director

    Integrated Marketing Director

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for an Integrated Marketing Director.Key Responsibilities Own and drive the integrated marketing communications strategy to align with business priorities and revenue goals ...Show moreLast updated: 10 days ago
    • Promoted
    Associate Director, Campaign Analytics

    Associate Director, Campaign Analytics

    Advantage SolutionsBoston, MA, United States
    Full-time
    Associate Director, Campaign Analytics.Job Locations US-MA-Boston | US-IL-Chicago | US-NY-New York Primary Posting Location : City Boston Primary Posting Location : ...Show moreLast updated: 3 days ago
    • Promoted
    Account Director - Integrated Marketing

    Account Director - Integrated Marketing

    Circa LabsBoston, MA, US
    Full-time
    Must be able to work hybrid in Boston.At Jack Morton we create head-turning, stomach-dropping, mind-boggling, smile-inducing brand experiences for everyone. It's the future of marketing and there's ...Show moreLast updated: 3 days ago
    • Promoted
    Associate Director of Content MarketingSomerville, MA

    Associate Director of Content MarketingSomerville, MA

    Triumvirate EnvironmentalSomerville, MA, US
    Full-time
    Associate Director Of Content Marketing.Triumvirate Environmental, one of the largest environmental services firms in North America, is seeking an Associate Director of Content Marketing for our Co...Show moreLast updated: 30+ days ago
    • Promoted
    Campaigns Director

    Campaigns Director

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Campaigns Director to advance its mission through networking and recruiting organizations for relational organizing programs. Key Responsibilities Become an expert on th...Show moreLast updated: 1 day ago
    • Promoted
    Senior Director, Marketing and Client Engagement

    Senior Director, Marketing and Client Engagement

    Bright Horizons Children's CentersNewton, MA, United States
    Full-time
    Senior Director of Client Marketing.Bright Horizons services spanning all lines of business.This Sr Director will be focused on new client launches, driving client revenue via.The Senior Director o...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Performance Marketing

    Director of Performance Marketing

    VirtualVocationsDorchester, Massachusetts, United States
    Full-time
    A company is looking for a Director, Performance Marketing to own and scale paid media and lifecycle marketing programs.Key Responsibilities Develop and execute multi-channel marketing strategies...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director, Non-Personal Promotion (NPP) & Digital Marketing

    Associate Director, Non-Personal Promotion (NPP) & Digital Marketing

    SanofiCambridge, MA, US
    Full-time
    Associate Director, Non-Personal Promotion Npp And Digital Marketing.Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative...Show moreLast updated: 30+ days ago
    Associate Director, Marketing - Patient Finding

    Associate Director, Marketing - Patient Finding

    MediabistroCambridge, MA, United States
    Full-time
    This job is with Biogen, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.About This Role : ...Show moreLast updated: 1 day ago
    • Promoted
    Associate Director, Marketing

    Associate Director, Marketing

    Zevra Therapeutics, Inc.Boston, MA, United States
    Full-time
    We are a rare disease therapeutics company leading with science to make life-changing therapeutics available to patients with significant unmet needs. We involve key thought leaders, physicians, pat...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Associate Director, Product Marketing

    Sr. Associate Director, Product Marketing

    Janus Henderson Global InvestorsBoston, MA, United States
    Full-time
    A career at Janus Henderson is more than a job, it’s about investing in a brighter future together.Our Mission at Janus Henderson is to help clients define and achieve superior financial outcomes t...Show moreLast updated: 5 days ago
    • Promoted
    Associate Director of Growth MarketingSomerville, MA

    Associate Director of Growth MarketingSomerville, MA

    Triumvirate EnvironmentalSomerville, MA, US
    Full-time
    Associate Director Of Growth Marketing.Triumvirate Environmental, one of the largest environmental services firms in North America, is seeking an Associate Director of Growth Marketing for our Corp...Show moreLast updated: 30+ days ago
    Senior Marketing Manager / Associate Director of Marketing

    Senior Marketing Manager / Associate Director of Marketing

    SpindriftNewton, MA, US
    Full-time
    Quick Apply
    At Spindrift, we’re making every beverage a positive force of nature.Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Associate Director, Peer Education & Congress Strategy Lead

    Marketing Associate Director, Peer Education & Congress Strategy Lead

    Vertex PharmaceuticalsBoston, MA, United States
    Full-time
    Marketing Associate Director, Peer Education & Congress Strategy Lead page is loaded## Marketing Associate Director, Peer Education & Congress Strategy Leadlocations : Boston, MAtime type : Full ...Show moreLast updated: 1 day ago