Associate Director of Integrated Marketing Campaigns
Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,750 lawyers and 3,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.
With Us, You’ll Find
- A firm where everyone belongs : Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!
- Enthusiasm for all perspectives : We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
- Support to feel your best and do your best : Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
- Real rewards for real work : We offer generous compensation packages that recognize hard work and excellence.
Job Description
The Associate Director of Integrated Marketing Campaigns leads the development and execution of strategic, data-driven marketing campaigns to support the firm’s business development and brand positioning efforts. This role collaborates closely with the Director of Marketing, marketing, brand, communications, business development, and marketing technology teams to deliver creative, integrated marketing programs across practices, industries, and geographies. The Associate Director is responsible for ensuring marketing campaigns align with firm priorities, reflect a client-centric approach, and demonstrate a measurable impact.
Essential Functions And Responsibilities
Lead the strategy, development, and execution of integrated, client-centric marketing campaigns that amplify priority services, elevate thought leadership, and deliver measurable growth across practices, industries, and global marketsCollaborate cross-functionally with business development, brand, communications, digital, and research teams to ensure campaigns are aligned with firm priorities, client needs, and market opportunitiesDrive a data-informed, digitally enabled campaign methodology by leveraging segmentation, journey mapping, personalization, marketing automation, and performance analytics to optimize engagement and deliver qualified business opportunitiesApply client insights, competitive intelligence, and emerging market trends to shape campaign targeting, messaging, and positioning strategies that are relevant, responsive, and differentiatedEstablish and continuously refine campaign operating frameworks, including messaging architectures, toolkits, briefs, templates, and measurement models to ensure consistency, scalability, and executional excellence across the marketing functionChampion a culture of innovation and experimentation by incorporating test-and-learn approaches to messaging, tactics, and creative formats; and integrating emerging technologies such as generative AI and marketing automation tools to enhance effectivenessPartner with internal stakeholders to embed firm-sponsored events and sponsorships within broader campaign ecosystems that drive awareness, engagement, and alignment with growth objectivesAdvance account-based marketing initiatives by designing targeted campaigns for high-value client and industry segments in collaboration with business development leadsDevelop and manage lead scoring protocols to define qualification criteria, establish seamless marketing-to-BD handoffs, and enable performance tracking and conversion optimizationMentor and manage a high-performing campaign team, fostering continuous skill development, creative problem solving, and collaborative execution across a dynamic and evolving marketing environmentJob Specifications
At least ten to fifteen (10-15) years of experience in B2B marketing, with a focus on integrated campaign strategy and execution, with demonstrated experience in a senior marketing role leading transformative initiatives and campaignsBachelor’s degree in marketing, business administration, or a related field. MBA or advanced degree a plusDemonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization (legal, professional services, or consulting industry preferred)Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaignsHighly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments. Brings a proactive, solution-oriented approachHands-on experience with contemporary martech platforms (e.g., Eloqua, Salesforce, Tableau, Google Analytics, SEO / SEM tools). Brings a digitally fluent mindset to campaign strategy and executionStrong analytical skills to interpret data, tell an impact story leveraging data, and make informed decisionsExceptional project management, interpersonal, relationship building, and communication skillsProven ability to lead and mentor team members, manage external agencies or freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaborationAbility to operate in an agile environment and quickly iterateAbility to apply test-and-learn methodologies and embrace change to meet evolving demands and prioritiesSuccessful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.
Target Hiring Range $208,000 - $281,000
Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.
As part of our ongoing commitment to be #AlwaysBetter for our people, clients and communities, we have created a culture of belonging that champions your individuality as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career. With McDermott, you can live a life you love both in and outside of the office.
Physical Demands And Work Environment
While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hearEmployee must occasionally lift up to twenty (20) poundsWork Environment : Typical indoor office environment
Disclaimer : The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
Seniority level : Director
Employment type : Full-time
Job function : Marketing and Sales
Industries : Law Practice
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